the former adaptive factor What we think about is around the text of our website: content length, integration of keywords, optimization of the title and meta-description…
However, be aware that image reference is also very important for SEO, It has also become necessary to have a good global context. a Good optimization of your images has a very positive effect.
Through this article we explain Why do you need to optimize your images, give it back 8 Fundamental Image SEO TipsTo boost your SEO.
Why Optimize SEO of Images on Your Website?
Image SEO: What is it?
image reference Various actions take place on your site. today is one actual leverage referred to asacquisition For e-commerce sites.
By optimizing your images, you will strengthen your vocabulary, relevant keywords the images will slip down referenced in google images among others.
when search engines will analyze keywords in your images, they will understand directly subject treatment, so they go position your website in a way Similar to For Internet users.
Why is it necessary to optimize SEO of images?
There are many reasons whySEO optimization of your images has become necessary.
Actually, since The creation of Google Images in 2001The norms have changed a lot. Above all, access to the original website of the image is made much easier.
By effectively optimizing the context of your images, you will be Viewable via Google Images, Thus, you provide the web, multiple gateways for your website.
Besides, you have already seen that interaction button Added to images: “display image”, “share”, “consult”. Through these various means, your website can be shared and consulted very quickly.
In short, good SEO optimization of your images allows you to:
- Generate additional traffic through other means
- increase your traffic
- Get better visibility on the web
- Meet SEO Criteria
- Attract Internet Users’ Attention
1. Choose a Relevant and Clear Title
The image is the first important and classic point of reference the name given to your image, he must be Include relevant keywordsaccording to your themeToo.
your title should be ,
- Make it quick and easy to find your image in the database
- Include keywords for your target query
Actually, “an image of the name”xxx325670002.jpg“, No will not be referencedThe robot does not yet detect human-like images. Thus, this series of letters and numbers has neither head nor tail for search engines. Therefore, always remember that it is the keywords contained in the title that will allow the robot to find your image.
let’s take an example ,
Would you like to describe the recipe for Pancakes with Red Fruits? ,
Your keywords are: recipe, pancakes and red fruit, This is how you title your image: Red Berry Pancakes Recipe, With this title, search engines understand very quickly theme of your page,
Let’s try the following title instead:
It’s much better, for at least two reasons:
- It will be very easy to find this photo in your database;
- The keyword you are targeting (“Red Berry Pancake Recipe”) appears in the file name.
Having this keyword phrase in the name of the artwork will help Google know what it’s about, remember, the search engine may not see an image as a human (at least not yet).
Note that if the file’s title is “xxx325670002.jpg“You’re not helping the robot make sense of the photo. So it will be harmful for his SEO.
2. Optimize the ALT Tag
alt tag (or alternative text) technically is, A text that is displayed when the image has a display problem, This can come from incompatibility with the user’s browser, for example.
Beyond this practical function, it has a genuine SEO interestbeing read by search engine,
so you should indicate your main keyword, without getting into keyword stuffing. (Keep keywords without uniformity). Describe your image with a constructed sentence that matches the content of the page, In other words, think about what this page brings to Internet users.
Also note that for web accessibility, the Alt tag is required to make your content readable to everyone. In fact, it is read by screen readers used by blind or visually impaired people and thus allows the content of the image to be described to them.
3. Customize Image Format
In general, there are 3 aspect ratio Favorites on the Web:
- jpeg : Lightweight format for good quality. It is widely used.
- png : Format that ensures the effect of transparency of the image, for example for a logo.
- gif : Ideal format for creating animated images
they are More comprehensivebut they are the same search engines know By rote
To ensure that all information contained in your image is read by Google, Prefer one of these 3 formats, Thus, it is strongly advised to forget about SVG, EPS and other “old” formats that are difficult for search engines to read.
The WEBP format has also been favored by Google for a few years now.
4. Adjust File and Image Size
Website speed and weight Take its impact on the natural context, It’s a fact, large images weigh down web pages. So, Processing the dimensions of your images is a step that should not be overlooked,
dimensions of your images
When you download an image (a royalty-free photo, for example) from the Internet, it is usually very large. This guarantees maximum quality in terms of printing or other uses. However, these dimensions are often inappropriate for a website.
So, to make sure how fast does your website loadIt is necessary to resize your images beforehand.
Historically, 600 pixels has been considered the maximum width for an image on the web. As screen resolution has evolved, it’s no longer perfect, but it’s still a good standard for resizing your photos.
the weight of your image
like dimensions, The weight of your images is very important, Too heavy illustration will have a negative impact on the loading speed of your website.
If you have Photoshop then you can reduce the weight of your image with this software. otherwise, there are others free editing software : Find them.
Several formats exist depending on the images being used:
- For e-commerce: File size should be Less than 70 KB.
- For all types of images: File size should not exceed 150 kb or even 200 kb max,
you should note that Multiplication of images on web pages automatically reduces loading speed,
To go a step further and get your images on the Express Diet, you can also use an online compression tool.
5. Add a Caption to Your Image
Image caption is very important. he has to Relevant, concise and clear, it should be yours too main keyword And a The Lexical Field Developing Your Subject,
Adding a caption allows you to make your image a little more relevant.
Both of these can be easily populated in WordPress Media > Library, Note that, by default, the title applied matches the name of the file.
6. Customize Thumbnails
thumbnails are thumbnail images For example, those displayed on the category pages of e-commerce sites. their goal is Offer products quickly, The same is the case for other images on websites outside of online shops. they Represent the content of your page,
Even so, they shouldn’t cause a slowdown in the loading of your page.
Here’s how to optimize your thumbnails ,
- they should be as small as possible
- The text of the alt attribute must be different. Above all, don’t copy text already used on other images on your website.
7. Add Long Image Detail
like a legend, long description of the image Will not be read directly by Google. Besides, he is Very useful for attachment pages,
So, you need to add details to your image your page keyword, he has to summarize the topic of your page Attract attention of the reader
8. Use Image Sitemaps
sitemap to help Refer Your Images on Google, For example, websites often have pop-up images or JavaScript galleries. Web crawlers (robots) do not have the ability to analyze images that are not named page source code,
Thus, in Creating an XLM Sitemapyou can List the location of your images, So, Crawler will be notified about unknown images,
There are two options available to you ,
- Inserting a line in your robots.txt file: You specify the path to your image sitemap.
- Submitting a sitemap to Google using Search Console.
our tip
you must have seen thatCustomize your photos, pictures and illustrations is one Key SEO Factors, today. Thus, this step should not be overlooked to ensure that your site ranks well in the search engines.
In addition, there is also image enhancement Beneficial for your site speed and performanceAn important SEO factor.
If you need help with the all-natural context of your site, contact our SEO experts. Find a Freelance SEO Consultant now at Codeur.com.