3 reasons to work on your personal brand in 2021

2. This is the number of registrations on the professional LinkedIn network per second.

Since 2018, everything has accelerated in the digital realm. We want to see, read, like, increase the attractiveness of your profile to promote business or job opportunities. The race for notoriety is accelerating and almost anything one can expect to be successful is allowed.

Today’s aim is to help you better understand the process of developing your branding.

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1. Control its visibility

Above all, we work on our personal brand to improve the visibility of our profile. Whether you are a company, an employee or just in professional transition, you have a status. Relative visibility on the web as you are minimally active: website owners, social media users, etc.

This position should be valued in order to show dynamism in your activity, an active presence. Keep in mind that no matter what you do, you have a good chance of getting indexed on Google.

Plus, it’s easy to check, start a search with your first and last name and then see all the results that come up. Are you surprised by what you find? We don’t always measure the impact of our interactions and our choices on the Internet and sometimes, without really realizing it, we can be counterproductive.

To better control your visibility, here are 4 actions you can take:

  • email signature: Guide people potentially interested in your profile by showing them where to look, for example, a link to a website or social network. HubSpot allows you to do very professional signings for free.
  • Interference: Take note of each answer and any interventions you may make on the web in a global way.
  • Google Alerts: Set up a Google Alert on your last name + first name to receive a notification when you reappear in search results.
  • ending : Complete all the places where you have created a profile to get 100% visibility to inform interested people.

2. Develop Human

human personal brand

Human web user. Browsing the web, using the application by the user through desktop or mobile formats. It gives him only a sample of visible information about a person or society at a given time. We have difficulty understanding emotions, it’s as if we had an incomplete image of you. Therefore, it is important to deliver content to help make your personal brand richer and more vibrant. You must show that you are not another profile collectively.

To develop the human side, here are 4 things you can do:

  • Tell a story: Tell your story, your entrepreneurial or employee adventures. I’m not talking about blogging (whatever?) For example, you can indicate in your LinkedIn profile or your Facebook page how you got to where you are today. For more information about this exercise, you can do a Google search.
  • news: Provide content, bring your profile to life by regularly updating information about yourself.
  • discussion: Interact regularly with people who are interested in you and expand your circle to find other profiles. For example, to get there, you can set a search goal of 15 minutes per day.
  • Human : If you are a business, learn to shed light on why you do what you do to get your goal to follow your vision first.

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3. Maintain a Bankable Profile

Profile Attractive Personal Brand

Fortunately, our professional career is not just a straight line. Life causes us to come to the crossroads. There are crossroads, for example, when you lose a job, you resign, you decide to start a business or become an employee. They can come by choice or obligation.

The idea here is to be prepared for any eventuality in order to maintain a bankable profile. The term is originally used in the film industry because, like us, actors may face periods of professional uncertainty.

To maintain a bankable profile, here are 3 things you can do:

  • Skills : You should be able to quickly identify the limits of your skills without being asked.
  • LinkedIn: Build or optimize your LinkedIn profile. The platform promotes tools for employment and there are more and more recruiters.
  • experience : Value your experience by intervening in your area of ‚Äč‚Äčexpertise when a third party creates a problem. First and foremost, give advice. Don’t try to sell on first contact.


Working on your personal brand is a real challenge that requires full awareness of new internet uses. When it comes to yours, nothing should be left to chance. With each intervention, you should think about the 3 pillars of your brand: Visibility, Human, Bankable to keep your audience’s interest. One last thing, don’t try to intervene everywhere all the time but at the right time at strategic places.

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