Top 16 Marketing Ideas to Implement This Fall

Summer is gone, here comes autumn! This new season marks a change in the shopping habits of your customers.

Then it’s time to put your marketing strategy in the colors of autumn! Discover 16 marketing ideas through 6 ideas for 10 actions and email campaigns to use this season without delay.

10 concrete actions to implement in the fall

1. Organize a “Goodbye Summer” Sale

Celebrate the start of autumn with a special “Goodbye of Summer” sale. Think of it as a big cleanup for your business. This is an opportunity to destroy unsold items while delighting your customers and prospects with exceptional deductions. If you don’t have any unsold items, choose 1 to 3 top products from your fall collection to put them on sale.

2. Use Back-to-School Energy

The end of summer marks the beginning of the new school year. Open the season by launching marketing initiatives aimed at local schools! For example, support young athletes and local events through sponsorships. If you sell women’s clothing, you can partner with a women’s football team. Good idea, isn’t it?

3. Promote Special Week

In the fall, consumers like to update their wardrobes and make new resolutions. Now is the time to launch the limited time offers! Take a week and choose 7 different products. Promote one article per day in your newsletter and on your social networks.

Begin by teasing this offer by finding a catchy title shortly before its launch. The idea is to convince consumers that the week will be rich in promotions and events, which will have the effect of making them more attentive to your publications.

4. Post fall-friendly tutorials

How do you fully integrate your products and services this special season? If you sell food or kitchen items, now is the time to offer fall recipes: apple pie, pumpkin velote, stews and stews with root vegetables, and more.

If you work in the beauty or fashion industry, you definitely need to talk about fall-winter trends. Think about highlighting products that perfectly match these trends.

Bonobo Fall-Winter Guide

September is also the back-to-school period. You can provide guides, DIYs, and some advice to support students during the school year. Of course, by staying in touch with their products!

5. Create a Fall Pinterest Board

Pinterest is the ideal social network to generate traffic to your website and boost your visibility and your sales. Remember to customize your Pins seasonally! Create autumn-inspired boards with your own materials, but also boards made by your consumers. You will be able to catch up with Internet users looking for inspiration for the season.Fall Inspiration Pinterest by Cote Maison

6. Reach a New Niche Audience

Teddy Bear Day, World Programmer and Developer Day, Grandpa or Mother-in-Law Day… Special days are all opportunities to expand your audience. Plus, they’re ideal for setting yourself apart from the competition by getting creative!

Remember to run this description across your social networks, in your e-mail, and in your more general marketing actions. These unusual meetings will inevitably attract your prospects and customers, arouse their curiosity and encourage them to seek out your special offers.

selection fall

7. Avoid SEO Competition

Fall is a busy time for SEO. Between going back to school, Black Friday, Cyber ​​Monday, Halloween, the arrival of the holidays… it’s high marketing time! That’s why companies are strengthening their position on consumer keywords. And they are ready several months in advance! So it will be necessary to refactor your strategy (or call in an SEO expert) to find less competition and popular words during the fall.

If you do it now, it will be too late to reap the benefits of natural context. On the other hand, you can bet on a paid SEO strategy to strengthen your visibility, attract qualified traffic, and boost your sales!

8. Prepare for Important Fall Dates

We’ve said it before: Autumn is a period rich in appointments. Create a calendar now to list important dates for your activity. Also think about the special days and highlights of your business to punctuate your fall marketing plan.

Creating a calendar will allow you to remember any important dates, anticipate your marketing activities and improve your performance. Stay organized to take advantage of each event!


9. Give Your Loyalty Program an Autumn Touch

Retaining your customers is essential to the sustainability of your business. Remember to pause your loyalty program seasonally, to keep your customers’ interest but to encourage other consumers to sign up.

In the fall, you can provide additional incentives by offering more points or gifts. Of course, these should be linked to the season!

10. Partners with Other Brands

Autumn is a good season to consume certain products: hot drinks, moisturizers, mid-season clothes, diaries and organizers, food supplements… to create a dual-impact campaign (contest, cross-blog on Instagram) Think about the brands you partner with (for articles, Facebook Live, TikTok challenge, etc.).

For example, if you sell tea, you can approach cosmetic brands to start a great competition or to co-sell your products. Consumers would surely love to enjoy a good tea and drop a moisturizing mask as well. Initiatives like these can captivate your audience and attract new customers!

6 email campaigns to send this fall

Autumn is a great season for email campaigns. Why ? Thanks for the weather! Now that the weather is getting cooler, your recipients are staying indoors more often to enjoy cozy moments with a hot cup of tea and cookies while surfing the web. This is the perfect opportunity to grab their attention, engage in conversation and build links that last until the end of the year, a period rich in purchases!

Pay attention to 6 campaign ideas to send this fall!

email campaign fall

1. Add New Summer Subscribers

With your summer marketing strategy, you have definitely gained new customers. After the excitement of the holidays, your brand’s appeal can quickly dwindle in a back-to-school whirlwind. Don’t let your new prospects discourage you, on the contrary: Use the downfall to deepen your relationship with them.

To keep engaged during this new season, send them:

  • a new welcome message
  • a survey to better understand their expectations and needs (which will also help you segment them);
  • Teasers of your new products or upcoming new features;
  • your brand history or commitments;
  • Industry News;
  • Tips for going back to school and surviving through the end of the year.

2. Reintroduce Your Product Features

As with returning to work, fall is a time when many consumers turn pages. They start a new diet, resume sports, learn a new language or change their interior decorations.

Since they want to try new things, this is an opportunity to point out the lesser-used features of your product or service. Come back to their core benefits and the added value they bring to the products.

In your email, include links to blog posts and tutorials that detail how these features can inspire your audience to make the leap!

3. Promote Pink October

33% of consumers purchase from brands that are socially or environmentally active.
that’s good ! October is Breast Cancer Awareness Month. Many companies take the opportunity to do a good job and encourage their customers to do the same. They donate a percentage of their sales to an association for the fight against breast cancer, or sell products whose profits will go entirely to these organizations. It aims to raise public awareness of the cause while promoting your company’s social commitment.

The month of October also provides an opportunity to review your commitments to the feminist cause. In addition to highlighting your actions, you can honor the women on your team in your newsletter.

pink october

4. Paint your campaigns the colors of the local team

Autumn calls for a return to sporting activities. Ligue 1 or Top 14, it’s time to highlight the city or region where your business is located.

To support a sports team, use their colors in your email or local mascot. You can also highlight places to visit and good addresses in your area.

If you have followers across the country, segment your audience by geography. Send a support email to the relevant teams, making sure to include slogans or other popular code in the subject line.

5. Suggesting Outdoor Activities

Autumn does not sign the cessation of outdoor activities, especially if the Sun remains at the rendezvous. In addition, many people take a vacation during this period and dedicate themselves to camping, hiking and sightseeing.

You can continue your summer communication by showing your audience that your products or services are with them during their holidays. And to get everyone’s attention, make sure your tricks work for holidays as well as long or short weekends.

6. Send Holiday Gift Guide

Christmas is getting ready earlier and earlier. By starting your year-end campaign now, you surpass your competitors!

Why not send in a shopping and gift guide for Christmas in October? This will allow you to attract traffic to targeted pages that need to be referred to quickly.

In your email, start teasing your offers for the holiday season, too. You can send your customers a survey to find out about their projects, but also the products they want to offer. This will allow you to optimize your marketing campaigns by targeting the items that are most likely to appeal to your prospects and customers.

Our Tip for Marketing Your Fall

Autumn is an opportunity to deepen ties with your contacts while preparing for the end of the year. Take advantage of this time to offer advice, engage prospects, and build customer loyalty. You will reap the fruits of this work at Christmas time!

Unleash your creativity to turn fall into a marketing opportunity. Of course, don’t forget to put your brand in the mood of your consumers by adopting your design this beautiful season. Make way for yellow and orange colors on your website and on social networks to optimize your users’ experience.

Need help driving your marketing strategy in the fall or need help creating a colorful scene? Find a Freelancer Quickly on!

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