Already over 3 million users support over 100,000 creators on Patreon.
Launched in 2013, this platform allows you to monetize your creativity and earn money with your content. Let’s explore this platform that allows you to interact with your customers and reward your loyal customers with special gifts.
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Patreon, crowdfunding for exclusive content
A subscription platform for content creators, Patreon provides the business tools they need to run a subscription service.
Instead of funding a specific project, fans or “patrons” subsidize their favorite creators by supporting their work through monthly subscriptions. In return, they receive special materials.
For example, models offer unseen photos, designers publish special works, a trainer may offer their latest training, etc.
Users pay these artists or content creators on a monthly basis, but also on an ad-hoc basis. In fact, it is possible to request a solo partnership to benefit from the advance material or “premium” thing.
The higher the level of compensation, the higher the value of the returned material. Patreon charges a commission of 5% to 12% of monthly revenue.
6 Steps to Using Patreon Successfully
If you are an artist, a model, you have content to sell (trainings, workshops, guides, games…) then Patreon is for you! However, to use it well to attract clients and get paid for the work you love, here are 6 steps that you should follow:
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1. Create an attractive about page
More than any other platform, an “About” page is essential on Patreon. This determines whether patrons can count on you and whether the membership is “profitable.”
To make it attractive:
- Introduce yourself and explain why users should support you.
- Talk about an exchange of values, i.e. the benefits of supporting you: bonus products, exclusive access, etc.
- Present a long-term vision.
- Avoid words like “support” or “support,” but avoid expressions like “join an exclusive community” or “access premium content.”
- Avoid including links to external resources: Internet users should stay on your Patreon profile.
Patreon allows you to add an introductory video to your “About” page. You can come back to some of the information in more detail and don’t forget to update it after a few months.
2. Set achievable goals
On Patreon, targets serve two purposes: they help you define your strategy and allow patrons to understand your needs.
You can set two basic types of goals:
- Income Based Goals: For example, you might advertise that if your monthly income reaches $300 on Patreon, you’ll hire a video editor to make two videos per week instead of one.
- community goals : For example, with 500 patrons, you hold a question-and-answer session with your fans.
3. Submit a Special Offer
The Patreon Pro plan allows you to take advantage of the “Special Offers” function. The latter provides a benefit for your fans who register within a limited period of time.
For example, you can build momentum by offering personalized content to people who become patrons within the first two weeks of launching your page.
4. Prepare a Thank You Message
You need to make your followers feel loved and valued.
In the “Thank you” tab of your back office, enter a personalized message that each new sponsor will receive when they agree to endorse you. Give it a lot of personality and authenticity to boost their loyalty.
5. Promote Your Patreon Page
Promote your Patreon on all your media. Your first mentors are your customers and in your communities on social networks.
Add an insert to your Patreon page in your newsletters, pin a post to your Facebook, Twitter or LinkedIn pages. Talk about it in your stories as well as on your website and blog.
Remember that Patreon is a relatively new service. So you have to explain the concept, benefits and how to subscribe to them.
6. Create Quality Content Regularly
Do not charge for open access content. Your supporters expect new, valuable information. Also, as they subscribe monthly, they want to benefit from exclusivity regularly. If you’re new to Patreon, make sure you have the time to bring your community to life by creating great content.
If so, your patron can unsubscribe.
Patreon gives you the opportunity to get closer to your community while benefiting from new means of remuneration. Get started by following these 6 steps to get started on the platform successfully!
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