As a freelancer, communicating on social networks is essential to making yourself known, managing your image, and deepening your relationships with your clients. But animating its pages on a regular basis is not easy! You have to constantly find useful information and content for your community. To help you out, if you’re a freelancer, here are 10 post ideas to bring your Facebook, Instagram, LinkedIn, Snapchat, TikTok or Twitter pages to life!
1. Completed Projects
As a freelancer, your first objective on social networks is to improve your e-reputation. You need to prove your skills and professionalism. Necessary ? Share your latest completed projects!
This increases the confidence of your prospects, which can lead to some conversions. When sharing your latest achievements, provide mission details. What was the concept or direction? How did you collaborate with the client to complete the project? What did he get at the end of your mission (increased revenue, number of leads, site visits, etc.)?
2. Your Latest Offers
Have you added a new string to your freelance bow? Do you offer special promotions on the service provided? Are you taking training? Share news with your community! This will help you win qualified leads or convert the most undervalued leads.
3. A carousel of tricks
Your community is fond of tips and tricks. This is also one of the main reasons for their presence among your customers. Remember to prove your expertise and skills by sharing best practices on your social networks.
To do this, use a powerful format: Carousel! You can publish a tutorial divided into steps or top 5 of your best tips to solve a problem.
4. Live Classes
Facebook, Instagram or LinkedIn allow you to broadcast live video to add a little more to your community. Take the opportunity to introduce courses or webinars to your audience.
As far as the topics to be discussed, identify your specific client’s recurring pain points or educate your audience on some of the “vague” topics of your profession.
You can then reuse these videos to support your content strategy. Add them to your YouTube channel or use them as lead magnets to attract qualified leads.
5. Achievements of Your Customers
Has your customer just moved to the new premises? Has he integrated a new feature on his site or application? Has he just received funding or recently hired a new employee? Post it on your social network!
Sharing your customers’ success may indirectly involve you in it, which is positive for your image. Furthermore, by sharing your subscribers’ publications, you encourage them to do the same… and therefore, to give you visibility. The Icing on the Cake: This type of practice strengthens the relationship with your customers. That’s why you’ll be a winner in more ways than one by sharing your customers’ achievements!
6. Customer Testimonials
Did a customer give you a reputation? In addition to showing it on your website, post this testimonial on social media. Make it an Instagram image with portraits of the client and their comments on their collaboration with you. This can make you more attractive to your customers, who in turn may decide to join your customer list.
7. Industry News
You have to show your ideal customers that you’re looking for news in your area: this allows you to tailor your offers to the market. Follow blogs and specialty media to share content that interests your audience. You can share links directly or turn them into infographics or micro-content. The goal is to provide your community with fresh, useful and relevant content, while positioning itself as a reference in your market.
8. Content from Other Freelancers
Cooperation instead of competition! If another freelancer creates a resource that your clients can use, share it. Of course, tag him… he’ll be grateful and may give you visibility in return!
You are not obliged to share the content of your competitors, of course there are complementary businesses for you. For example, an SEO expert may very well share a web editor’s article, which gives good practices for writing a meta-description. Such information will certainly interest his community.
9. Your Passion
It’s important to show your community that you are not a workaholic. By sharing your passion, your last movie you saw at the cinema or your last book read, you humanize your communication while creating a link with your audience. It also allows you to show your customers that you are growing!
Also read: Social Media: When To Post On Social Networks?
10. Your “Behind the Scenes”
What does your face look like when you are performing? Do you have cool items in your office? Do you have a privileged place to work (cafe, co-working space, park, etc.)? Showing off behind the scenes helps humanize your business, while helping prospects introduce themselves to you. Use stories or lives to promote your backstage and animate your community.
Here are 10 tips that will help you animate and engage your community! For a successful social media strategy, it’s important to alternate between useful posts, human content, and entertaining information. Find the happy medium before you start!