4 out of 10 decision makers are not satisfied with their company’s current response to Digital Trends.
A successful digital transformation allows you to stay ahead of the competition. You have the means to grow and adapt to changing circumstances. If it deviates from its course, it is important to take a step back and consider why.
How to get back on track? And how do you make sure you avoid problems in the future? Answer in this article!
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1. Invest in People
Even while automating some processes, you will still need employees to run your business. When rethinking your digital transformation, examine the working conditions of the people in charge of your technological processes. Do you prioritize their needs?
To answer this question, talk to all of your employees. What processes are you trying to streamline and how are you going to go about it? Do your employees have ideas to improve their work?
The second key to this process is investing in training. Even if some employees are reluctant to change, motivate them to look beyond their normal tasks. They will understand that they can improve their skills and diversify their daily activities. The new challenges are inspiring, aren’t they?
2. Rethink the added value of your digital transformation
Digital initiatives should get the green light only if they improve customer experience or add business value.
Don’t just add digital channels without thinking about differentiating the offer or adding to the customer experience.
For example, just because Tik Tok is trendy doesn’t mean that this social network is right for your business!
Another example: If your competitors offer chatbots to strengthen their after-sales service, this may be an opportunity to explore. It is also not mandatory to develop a chatbot. You can offer another approach, such as a video conferencing service, so that your clients can see the consultants they are contacting. It adds a human dimension to your business, while providing added value that competitors haven’t thought of.
3. Segment Your Digital Approach
Many companies make assumptions about the communication preferences of their customers. They generally believe that only the youth market prefers digital. This hinders the effectiveness of their digital transformation.
The youth of yesterday are the adults of today. People over the age of 30 grew up with the Internet. People between 40 and 50 have understood this technological universe and more and more seniors are interested in “new” means of communication.
Its growth has been driven by the penetration of mobile devices, the success of connected speakers, and the advent of 4G, which is now replacing 5G.
However, needs and expectations are not the same depending on age and usage. You should segment and adapt your digital approach to each group.
4. Exit “Progressive Change”
When you started your digital transformation, you implemented a step-by-step approach. This is normal. It’s hard to change business habits all at once.
However, incremental changes result in a less than expected return on investment. It’s time to shun old models for good and embrace the tools the digital industry has to offer.
Take an inventory of your tools, channels, and work habits. Which older models can you remove? For example, it’s time to drop the Excel table in your daily management.
Organizations that quickly adopt smart tools with algorithms tend to perform better. This is increasingly true as businesses process vast amounts of data in a highly evolved landscape.
5. Be patient about return on investment
A true digital transformation takes time to bring results. The immediate return on your investment may not be obvious, especially if you have taken a phased approach.
The important thing is to focus on how changes in your processes affect you in the long run, and to keep in mind that you are building the future. However, this patience does not preclude regular analysis of your new flows, campaigns or operations to detect blockage points and take effective action.
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If your digital transformation has stalled, you need to take action now to get back on track. Your business should align all of its services with its goals and priorities, while reassuring them of the expected long-term results.
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