Mobile is an essential tool today. Worldwide, approximately 1 in 3 people has a smartphone. In France, the smartphone and tablet pairing creates new expectations among consumers, often drawn to the urgency, ease of use, and abundance of offer. The mobile application meets its criteria and provides features that are highly appreciated by the population.
Why Build a Mobile App?
Creating mobile applications from A to Z responds to the developments associated with the digital revolution.
The continuous growth of the mobile application market
This is a market that has enjoyed incredible growth over the years. The reasons are linked to the high penetration rates of smartphones, virtual reality and the use of mobile apps on the one hand.
A huge number of connections have been made on the Internet and several studies indicate a turnover of around $110 billion in 2021. There is a renewed interest in game apps, creative apps for photos or videos, etc.
E-commerce is positioning itself on this growth and expects a strong push on the app market in the coming years.
get compensation
The paid mobile application somewhat resembles the Holy Grail. Potential income totals are very important. There are 4 types of apps that generate revenue.
- Paid application with payment by subscription,
- In-app payment that matches the purchase of the Services. The user initiates a service by his purchase that the application will provide him. (Example: User buys life for game application),
- E-commerce is the purchase of physical goods through an application,
- Advertising is another type of mobile application that will generate revenue. The more your app is downloaded and used, the more offers you get from advertisers that you can sell the space on your screen and display.
You have a mobile app creation project
You want to build a mobile application from A to Z, you have to put your ideas in order to complete your project in the best conditions.
Study your resources?
In this part we will not talk about budget, but about human resources. Who will look after the development assistance?
Whoever is chosen, they should be motivated and have certain assumptions related to development, namely:
- web culture
- graphics
- notion of code and integration
- Some Fundamentals in UX and Ergonomics
- ,
Determine the needs of your customers
In this mission you must realize your personality. Highlight the distinctive profile of your customers or prospects.
It is important to know who you are going to contact to set up a suitable application with a higher added value than your competition.
This part is a bit lengthy but very interesting and above all necessary. Analyze your competitors. Download apps, test them, and note anything that can be improved.
important : Check out the reviews carefully, this is where you can draw upon to set up a powerful tool. Find out what features users miss, and what they prefer.
Write down the goals you want to achieve with your mobile app
Not everyone builds mobile applications for the same reason. To make sure your objectives are reached, you must first define them:
- Do you want to retain your customers?
- Do you want to get new customers?
- Do you want to show a brand image at the forefront of innovation?
- ,
Only you can set your goals. This is important, because the functionalities you are going to develop will have a direct relationship with these options.
set up budget
There can be a significant cost in building a mobile application from A to Z, depending on whether you decide to develop it in-house or if you use a web agency. You also have the possibility of contacting a “freelancer” who may offer a less expensive solution as he or she has no structure to manage. Prices include
- Development
- design
- Communications
- maintenance
- More depends on the contracts.
Determine the economic model of your mobile application
This part will be directly related to the objectives you want to pursue. There are several possible models:
- free mobile app
It is also called “freemium”. It provides basic features for free and also offers more advanced and paid features. This is a very current model in the market, as people can test before moving on. It is reassuring.
We also find applications with advertisements. These are ads that pay the app creator.
- Paid mobile application.
To launch a paid app, unless your brand is already really popular, you have to plan a substantial budget, as you have to demonstrate interest in your tool without going through the testing phase…
Putting in the press, advertising spots add up to the cost exponentially.
Get started by setting up your project, budget and see!
Steps to build a mobile application
The first part of creating your mobile application is over, you will be able to get to the bottom of the matter. Whether you choose to build native or hybrid applications on iOS or Android, the principle remains the same. The choice of platform will obviously affect the development and publishing phases of your app. But to design it, the steps are the same regardless of the platform.
Specifications
Like any project, it’s important to start at the beginning and write down your specifications. This is an important step in building your mobile application, but one that you may find laborious.
It should include:
- presentation of the subject
- information about your business
- Information about your products and services
- goals
- Describe the features you want to develop
- Which business model is chosen?
- talk about your competitors
- highlight obstacles
- Indicate your budget and the time frame you want to achieve.
Now, let’s move on to the development part: follow the guide!
mobile app prototype
This is an unfinished design part of the app. This is a step that should be used to test the usage before final receipt. It is a kind of interactive model. It will be used to check, among other things, useful or unused features.
UX and graphics
The graphics you use for the interface of your mobile app are important as to whether or not your project is likely to be successful. You need to set up a graphical charter and then choose a UX design suited to your project and your goals.
know : The term UX (User Experience) refers to the experience that a user has in relation to an interface, a tablet, a service, etc. In the field of mobile applications, UX design is commonly used to name quality user experience. Application interface.
development time
This is the part that can give you the most difficulty. The time has come for development. This is a tedious part that requires attention and some knowledge. Use Agile Mode by implementing User Story Map technology. It is a technology that gives the possibility to launch your application with basic functionalities, test it with the public and then bring the useful functionality.
Track your app’s performance
Tracking for mobile applications gives the possibility to analyze your users’ behavior and monitor your application’s performance. Before launching your mobile app to the general public, get a tracking tool like Google Analytics or Mobile App Analytics GA to analyze EX and customer journey.
trial version
It is also called beta version. It is intended for users who are used to buying everything new, or for your brand ambassador. This gives you the ability to identify problems and other pain points faced by people using your mobile app.
Get your app certified by the download platform
When looking for a mobile application, your first instinct is to visit the Play Store or App Store. That’s why it’s important to propose to try to reference your application on their store.
Promote your mobile app
You have developed your application. You are proud of it and it makes you feel good. If no one is aware of its existence, it may not be met with the expected success. Communication is very important. Find ways to promote your app and encourage users to continue using it.
Several means are at your disposal to launch your application. Here’s something:
The essential channel of our times. Deploy your communications on networks like Facebook, Instagram, LinkedIn, Twitter… depending on the goal you want to reach.
A landing page is a place that Internet users reach after clicking on an external link. This type of page can be made to contain newsletters, but also communication information. In the case of your application, you can create this page to explain the operation and functionality of your mobile application.
Contact journalists who can interview you. This lets you talk about your app.
You can use advertising campaigns (social networks, posters, etc.) to gain visibility.
Advice : Don’t waste time spreading across all channels. It may be less productive than expected. Analyze your target and choose the right promotional tool.
A TO Z . Our suggestion for building a mobile application till
Consider testing your application on the market. You can do this by quickly launching your application and analyzing the results. Depending on where you publish your app, the Apple Store for iOS or the Play Store for Android, the goal won’t be exactly the same.
Ask users for feedback. Reviews are very important and will allow you to modify your app so that the UX is the best possible.
You will be able to develop the missing functionalities as soon as you get feedback from users.
Whether they are positive or negative, reviews are a wonderful resource to improve your mobile app and make it a success.
Lastly, provide regular updates. It helps to improve the app, to fix problems.
Application development can also be done by an independent mobile developer. This saves structural cost. Visit Codeur.com