7 Tools to Analyze Your Website Traffic (and Your Competitors’s)

If you want to measure the performance of your website, you will need a statistics tool to analyze its traffic.

Your website traffic data shows you not only where your traffic is coming from, but how visitors are engaging with it and what marketing strategies are working best.

In this article, we are going to look at some of the most popular website traffic analysis tools!

1. SEMrush

Semrush is a complete SEO audit tool: Within a rich range of features, this platform provides a traffic analysis report, which provides data such as estimated number of unique visitors, traffic sources, main pages and much more.

To use Semrush, simply enter the URL of one of your competitors (or your site) and within seconds you will receive an analysis of their traffic.

Semrush makes it easy to identify metrics, such as total monthly volume, its growth over the year, and the distribution of traffic by geographic location. You can also get a list of keywords that drive traffic to your website.

SEMrush also shows you the keywords your competitors are ranking for. Based on this data and the search volume of each keyword, you can estimate how much traffic each keyword brings to your competitors.

The Traffic Analysis tab is one of the most useful tabs in Semrush. This section provides the total amount of unique visitors, the frequency of their visits, the time they spend on certain pages, the total number of page views, and even the bounce rate.

All of this information can be used to improve your own website. Previously, it was difficult to find information on competitors’ websites: SEMrush allows you to do this in just a few clicks!

Price: Semrush has a free version (which includes the site’s total organic traffic and its top five performing keywords), but if you want more details, you need a premium subscription starting at 120€/month .

Also read: Alternatives to SEMrush: 16 SEO Tools You Need To Know

2. Ahrefs


Ahrefs is also one of the most well-known platforms on this list: it is a very popular SEO tool, especially by Facebook, which uses it.

Ahrefs is one of the best tools available: it allows you to get an accurate estimate of the traffic of any page or website. With the “Site Explorer” feature, you can find out the organic and paid traffic metrics of any website.

Ahrefs Website Checker lets you see why your competitors are ranked the way they are. Reverse engineer what works on your competitors’ sites and what generates the most traffic. You can also check the traffic for each page and analyze the data to improve your growth.

Ahrefs is a powerful crawler that crawls billions of web pages every day and has hundreds of millions of indexed websites. That’s a lot of traffic data: This tool can give you the information you need to drive traffic and “get ahead” of your competitors.

Ahrefs lets you see which keywords are performing best with your competitors and how well each keyword is driving traffic. Using this feature, you can not only find new keywords for your website, but also “spy” on their ads. Your source of inspiration…

It’s not just for SEO experts: the platform makes it incredibly easy to filter and organize data.

Price: Ahrefs is chargeable but the trial period is cheap. Prices start at €99/month.

3.Similar Web


Now there’s a nice surprise: SimilarWeb provides information about any competitor’s traffic for free!

SimilarWeb is a popular traffic analyzer that can give you in-depth information about your competitors’ website traffic and where they are getting that traffic. This tool generates very detailed reports of a website’s content marketing and traffic strategy, including traffic details and the geographic location of visitors. You get all the metrics you’d expect with a tool like this: page views, visit duration, traffic sources, bounce rate, and more.

SimilarWeb allows you to find out what keywords your competitor is investing in, as well as which social media channels they are getting the most traffic from. The “social network” aspect of SimilarWeb is its best asset. You will get the percentage of traffic according to the social network, such as YouTube, Facebook, Instagram, Twitter, LinkedIn, etc.

In addition, the site is very easy to use in its basic functions: just type the URL of the website in the “Analyze website or application” box and go! Thanks to SimilarWeb, you’ll be able to see the countries that have the most visits to the website, the number of visitors in recent months, but also the bounce rate, pages per visit, and average duration of visits.

As well as very practical, its comparison tool allows you to compare two websites side by side: it saves you having to switch between two tabs.

You can tell a lot about a demographic group by knowing which social network they are from. This is essential if your business strategy is focused on social media!

Price: SimilarWeb allows users to get up to 3 months of web traffic data, 1 month of mobile app data and 5 analytics per month for free. If you want more, there is a premium version available, the price of which is not indicated.



Our list had to be an Amazon-branded product, right? Alexa deserves to be there. Like Semrush, this tool can be used to analyze your site and the site of the competition. Created to help brands understand the behavior of their target market in order to plan their strategies, Alexa has a checker that can be used for free without registration.

If you are new to competitor analysis, this is a risk-free option to try. With the Alexa Website Checker tool, you’ll learn about website performance through easy-to-use, simple, yet informative reports.

These reports include research opportunities for potential keywords, competitor analysis, information on website traffic statistics, and a comprehensive overview of the audience with keywords that may prove useful for research. new keywords.

Price: You can get a lot of information for free, but some will be blocked by Paywall.

Also read: 10 Call Tracking Solutions To Find


site finder

Sitechecker is an SEO solution with a variety of tools designed to help businesses improve their search performance.

While “Site Monitoring,” “Rank Tracker,” and “Backlink Tracker” tools are part of its paid pricing plans, SiteChecker offers free tools, including its “Traffic Checker,” which can be used to check site traffic. could. Websites from any domain you provide, including traffic overview, engagement, country analysis, traffic by sources, and top keywords.

Pricing: Pricing starts at $23 per month.



SpyFu reveals the secret formula for successful competitors: You can track a domain and check every place it appears in search engines, every keyword found through Google Ads, ad variations, and even Even the organic ranking of the last 15 years!

SpyFu provides recommendations to help you with your SEO strategy as well as your Google Ads campaigns. You can also monitor your locations on Yahoo, Bing and Google.

With this tool, all you have to do is type in your domain name to see the necessary keywords that your main competitors have bought on Google Ads.

You will get a lot of features for SEO like Competitor Keyword Analysis, Multi-competitor Keyword Research, Ranking History, Backlinks Check, Influencer Marketing, etc.

Price: SpyFu offers unlimited downloads and searches without any contracts or constraints. Its pricing is also attractive as the offer starts at $33/month.

Also read: How do I promote my website? guide !

7. Website IQ

Website IQ

Get detailed information about any website with Website IQ. This tool provides you with statistical reports, growth charts, comparison of social media activity and organic keywords for the last nine years.

Identify leads relevant to your website by searching keywords that attract visitors.

Price: Website IQ offers a limited free version, while the Pro plan gives you more features for $29.95/month. You can also opt for a particular plan based on your needs.

Also read: How to increase traffic to your website? 25 Techniques to Know


Facing the mastodon of SEO, there are still some options for analyzing your and your competitors’ traffic. But interpreting the results provided by these tools can sometimes be complicated. To avoid any strategic error and save time, you can entrust your SEO optimization to an SEO expert.

Post your project on for free to get instant quotes from SEO consultants.

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