Web design trends are constantly evolving, especially thanks to the emergence of new technologies, but also with the evolution of user needs.
In this article, we are going to take a quick tour of the key principles of web design to help you create a modern website that looks different from the inside.
We’re going to talk about things you can include (or exclude) to modernize your website. Features, web design, images, content, learn how to build a quality trendy site to promote your activity on Google.
did you know It is generally cheaper to build your website by freelancers. Some are also qualified in multiple fields (web development, web design, integration, etc.). Get quotes from the best freelancers by posting a free ad on Codeur.com.
What is a modern site?
Before giving you some tips for modernizing your site, it is necessary to clarify what is meant by a modern site.
Actually, a modern site doesn’t just mean that we build a site with ultra modern design but with the rules of tomorrow. It should certainly be brought up to the current “standards” in terms of design, but also above all in terms of ergonomics. Your site should be structured in a simple and efficient manner to make the best of the user experience.
This way, you have a better chance of converting your online visitors into customers. Whatever your activity and your area, whether you want to build a showcase site or an e-commerce site, user experience will directly impact performance and interactions.
A modern site is a site that attracts the attention of users at first glance, while reflecting the image of a professional. This is what will attract you but will also build your visitor’s confidence.
Once this first step is taken, the visitor needs to navigate easily between your pages and find the necessary information about your services or products in an equally natural way.
A modern site offers you several advantages compared to an aging site:
- Better visibility and hence a growing audience;
- constantly changing traffic;
- As a result the conversion rate is also increasing steadily;
- And finally, a growing business.
Lastly, a modern website can be viewed through any medium. Don’t forget that over 55% of the population accesses the net from their smartphones. Therefore it is better that your site is readable and easily consultable from both computer and mobile phone.
Therefore, in order to build a modern site, we have collected here 6 current trends regarding creating a modern site thanks to an optimized user experience to guarantee your success.
Build a Modern Site: 6 Tips
Creating a website requires a lot of resources. To save time, it is recommended to create a specification listing your requirements.
Download our free model of specifications to build website.
Before you start, do some image research, write the content of your pages, visualize your menu!
1. Keep it Simple
Designing a website today can be summed up in the adage “keep it simple”.
Make no mistake, keeping it simple is probably the hardest thing to do, especially with the abundance of animations and artworks available to designers who are often inclined to show off their skills.
Don’t lose sight of why your site is attracting traffic. It’s not for cool animations or catchy little details, but for your content. Give your visitors what they’re looking for with a simple and effective design.
That’s why we eliminate 3D buttons and other frills, instead you should use:
- Of simple illustration,
- Of bright colors,
- Of discrete animation,
- a minimalist look Providing more white space to allow users to easily follow the information they are looking for.
To make your life easier if you don’t go through an agency or freelancer to build your website, it is to use a CMS like WordPress.
WordPress allows you to easily build your site using themes. There are different themes, some free, some paid. You are bound to find one that suits your business. All you have to do is write text to enrich your pages and add images.
Don’t forget to update your site and your theme to always be at the forefront.
Some hosting solutions like OVH allow you to set up a WordPress site automatically when you order your domain name and hosting, so go ahead!
2. But what do the police do?
Font is another important element in the design of your website. Reading online content requires good readability and the typeface must be chosen carefully. A good font makes the text and information on your page stand out.
Find a typography that best suits your site, or create it. This will help add credit to your box and users will be able to identify your brand as soon as they see this font.
With the increasing number of typefaces available to designers, choosing a suitable typeface for their brand is becoming easier every day.
3. Scroll League
Another important concept in the design of your site is scrolling. In a world where mobile browsing is becoming more common, having a mobile site or a responsive site is important. Navigation is essential in the user experience.
Ease of use of a site has become a determining factor. Therefore, one-page design is considered an important step in helping users find information on your site, especially for customers who use mobiles to browse your site.
The use of internal links, which lead to different parts of the same page, allow visitors to easily access the section of the page that interests them.
This practice significantly reduces the time required to access information, as it no longer needs to load multiple pages to access it. Users familiar with this type of layout click and the page scrolls to the appropriate location, without having to wait for a new page to load to reach what they’re looking for.
4. Color Palette
Of course, colors are among the fundamental points in web design and there is no limit to how to amaze or surprise visitors.
But the use and arrangement of colors is important to the look of your website. A powerful yet simple color palette will help you create harmony among the other elements of your design.
Although there is no limit to the choice of colors available, the number of colors you apply to your design is important:
- If you decide to apply too many colors, be careful: it can be visually distracting (or unattractive).
- If, on the contrary, you keep a simple color scheme, it becomes easier to focus on the elements of importance.
5. Call-to-action
This is where you can convert your visitors into leads and then convert them into customers. This is another important point of web design.
The purpose of a website is to bring you people who are interested in your products, services or the information you share. And when they come to you, your goal is to have them come back regularly.
So what is a good call to action?
- One button to fill out the newsletter subscription form
- One button to fill out the Discount Coupon Request Form
- a free consultation
- Free Downloadable E-Books or White Papers
- Serious efforts.
Apply it (them) from the concept of your design, to integrate it in as natural a way as possible. This will help you collect contact information from your visitors, which will help you start conversations, engage your users and convert them into customers.
You can include CTAs appropriately everywhere, including at the end of blog posts, home pages, product pages…
6. First Visitors
When designing your website, make sure it is meant for your users, before anything else. This is the most important element of your design.
Sometimes one can be tempted to do things that can hurt the user experience but are good from SEO perspective. Remember that your user is the priority. Make your website user-friendly before considering anything else. It will also serve your SEO.
Furthermore, before designing your website, it is essential that you correctly identify your unique visitor. It is to him that your site should appeal. Thus, you ensure more traffic and higher conversion rates as your site will be targeted to your target.
Our tips for creating a modern site
Of course, you can try to do it yourself. But for creating and designing a modern site there is nothing more effective than calling a professional expert in this subject, who is aware of market updates and changes in usage habits of Internet users.
Especially since your visitors may need to form an opinion about your company, the professional image you send back, and therefore keep browsing your pages, converting to a customer, or visiting another site. It only takes a few seconds. fulfill his need.
This is why, in order to build your website or update your website to a modern version, we recommend that you call our freelance web developers by submitting your project for free on Codeur.com.
In fact, they will be able to guide you and provide you with a composition that suits you while highlighting your professional identity and your corporate values.