What is the Role of an SEO Agency?

An SEO agency is an agency specializing in digital marketing that helps you optimize your visibility on search engines (such as Google). SEO is an abbreviation for “Search Engine Optimization”, which means “Search Engine Optimization”. An SEO agency helps you improve your position on search results, in other words on the position of your web pages when a user searches. It is opposed to SEA, so called paid referencing.

increased visibility

If we call SEO agencies, it is first of all because they optimize your reference on search engines, which has the effect of increasing the visibility of your website. Using an SEO agency is especially useful if you have an e-commerce site or if you sell online. To compare, having a store on a busy street is not enough. Doing SEO can be reduced to move it to a more visible location.

Natural context: a profession

To optimize your SEO, you can try and experiment with doing it yourself by learning about different techniques, but you have to keep in mind that there are over 200 recommendations from Google and these are not static. The rules change and, without forbidding you, you have to take into account the various changes because a site that is well located today may not be there tomorrow. Search engines are constantly evolving and this is the reason why companies often call on an SEO agency to improve their context.

profit margin

Another reason that may motivate you to use an SEO agency: Profitability. If you can imagine that doing it yourself is more profitable than using an SEO agency, there are many paid for tools such as Yooda, Majestic SEO, Semrush… even though there are some free tools that Can give you very good results. Analytics, Google Search Console or PageSpeed ​​Insights. So outsourcing can be profitable because like many activities SEO agencies spend on their various clients.

But what to entrust the SEO agency?

First of all, it should be remembered that the main mission of an SEO agency is to place your web pages in the first pages on Google for certain keywords. It is clear that you will not be present on all pages, but there is a minimum balance that is visible from the first results for your brand name.

SEO agency like Digimood will initially offer you to optimize your website through its structure, tree structure and netlinking. It can accomplish its task by offering to optimize your editorial content and working on keywords used especially during web writing.

However, there are many other techniques such as netlinking, which allow the creation of backlinks. Partnerships built with relevant sites can help you improve your SEO. An SEO agency can go even further by improving UX, in other words taking into account the way your users navigate your website.

To conclude, it’s usually worth calling an SEO agency to check that your site technically meets search engine requirements and better positions you in search results for your strategic keywords. .

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