Social Media: When to Post on Social Networks?

Social networks are constantly evolving, and user behavior changes with them. One fact that doesn’t change: Competition grows every day and it becomes more difficult to ensure that your publications are visible.

In fact, there are actually rules to be followed to get the best out of a post. Because even the best publications can be useless if you don’t post it at the right time! If you want to keep your reach and stay visible to your community, you need to know the best times to post on social media.

To best plan your publishing schedule, here’s everything you need to know best time to post on social media ,

best time to post on facebook

Facebook has over two billion active users, making it the most populous platform of all time. This huge potential should be understood by a creative content strategy, building a close relationship with your audience, and entertaining publications posted at the best of times.

According to research by Sprout Social, the ideal time to post on Facebook is:

  • Best Hours: Tuesday, Wednesday and Friday from 9 a.m. to 1 p.m.
  • Best days: Tuesday, Wednesday, Friday
  • Worst Day: Saturday

Saturday is the least busy day. Hourly level, avoid posting before 7 am or after 5 pm.

Although people often check what’s going on in the middle of the day, peak times tend to be around meal breaks.

Also read: Facebook: 8 Features You Need To Know

best time to post on instagram

best time to post on instagram

Instagram is a social network that has nothing more to prove! With more features like Reels, Stories or “Explore” pages, Instagram remains a reference network if you have a visual activity.

And if you have an account on Instagram, here’s the best time to post your photos or videos:

  • Best Hours: Tuesday 11 a.m. to 2 p.m., Monday to Friday 11 a.m.
  • Best day: Tuesday
  • Worst Day: Sunday

Like Facebook, weekends are the days with the lowest levels of engagement.

In relation to the program, some communities attend early in the morning: athletes, those who advocate healthy living, or entrepreneurs. If you have a more “food” audience, aim for breakfast, lunch, and dinner times.

best time for twitter

best time to post on twitter

Twitter provides a golden opportunity for brands to communicate directly with their audience and better manage their customer service. However, the lifetime of a message is very short because the information posted is numerous.

If you want to increase your visibility on Twitter, schedule your posts during these times:

  • Best Hours: Wednesdays from 9 a.m. to 3 p.m., Tuesdays and Thursdays from 9 a.m. to 11 p.m.
  • Best day: Wednesday
  • Worst Day: Saturday

Saturdays are the days when tweets generate the least engagement except in schools or universities. In fact, these installations are published when students are on weekends to get their attention and generate conversation.

The best time to share your news on LinkedIn

Best time to post on LinkedIn

LinkedIn caters to a more specific audience than other social networks. Actually, this is the excellence of B2B platform. Unlike Facebook or Instagram, LinkedIn is often consulted in the context of work or for job searching.

Therefore, the publication hours correspond to the office. The best time to post on LinkedIn is:

  • Best Hours: Tuesday to Thursday 9 a.m. to 12 noon.
  • Best days: Tuesday and Wednesday
  • Worst Day: Sunday

Given the professional spirit of LinkedIn, made up of thought leaders, job seekers, and companies, it’s no surprise that activity is more centered around the workday. However, newsfeed consultations are reduced after 3 p.m., as the last tasks of the working day take precedence.

Also read: Social Networks: 10 Trends To Fully Follow In 2022

Best time to share on TikTok

best time to post on tiktok

TikTok now has over 800 million active users worldwide, which makes this network even more international than others!

Before trying to figure out when you should post on TikTok, you first need to know your audience. To do this, go to your TikTok account statistics where you will see who your audience is and when they are most active on this network.

Even if this is to be done on a case-by-case basis, it still seems that the trends are emerging on TikTok, like other social networks. The best time to post on TikTok seems to be:

  • Best Time: 6 AM to 10 AM then 7 PM to 11 PM.
  • Best days: Tuesday and Thursday and Friday
  • Worst Day: Saturday

It is quite clear that morning shares work best at the beginning of the week (Monday to Wednesday), while afternoon and evening shares tend to gain popularity during weekends and weekends. (Thursday to Sunday).

Best time to share your videos on YouTube

best time to post on youtube

YouTube is arguably the most popular online video platform today. But apart from being a social network, YouTube is also the second most used search engine after Google! For businesses looking to expand their marketing to video, YouTube is a no-brainer.

But when is the best time to share your videos on YouTube?

  • Best Hours: Mondays, Tuesdays and Wednesdays, between 2 pm and 4 pm, and on weekends between 10 am and 11 pm.
  • Best days: Friday, Saturday and Sunday
  • Worst Days: Beginning of the week (Monday, Tuesday)

You might think that 2-4 PM is a bit early to share a video on a workday. This is absolutely normal! This is not the time when your audience will be most important, but this time slot is enough to give YouTube time to index your video and therefore allow it to appear in search results.


Now try posting during these times to increase engagement. However, never forget to analyze the performance of your own publications to find out if your followers are present!

Need help managing your social media strategy? Post your ad on!

Read also: Improving your presence on social networks: a guide

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