On-Page SEO: 16 Techniques To Improve Your SEO

on-page seo (also known as “on-site SEO”) include Optimize your website content To help search engines and users understand your content. Well-known on-page SEO practices includeImproved title tag, content, internal links and URLs,

This practice is different from off-page SEO, which involves optimizing for signals (such as backlinks) that occur outside of your website.

Do you want to improve your position in search engines and attract more qualified traffic to your site? discover 15 Techniques to Improve Your On-Page SEO Right Now ,

1. Optimize Your Internal Links

Internal links on a page help search engines to crawl and understand its content. Plus, they keep the reader on your site, which lowers the bounce rate, which is important for your SEO.

So the first step is to include internal links right from the beginning of your article. Make sure to include at least 3-4 links and update them every time you post a new one.

Use clear, relevant, and descriptive anchor text to help visitors clearly understand the nature of the link and how it relates to your page. Avoid using your target keywords in internal links. Instead, favor the key words of the page they direct visitors to.

2. Use Google Ads keywords and phrases

Advertisers do research before starting their advertising campaigns. So an easy way to find relevant terms for your on-page SEO is to “take inspiration” from the people who use them.

Simply enter your target keyword in the search bar and look for the phrases used in the sponsored results. You can use them on your page or in your meta description to attract clicks.

For example, if you type in “safety shoes,” you’ll see ads that include expressions such as “women’s safety shoes,” “shoes for construction workers,” and even “safety shoes”:

3. Place your keywords in strategic places

By placing your keywords in strategic places on your page, you help search engines better understand your content.

Include a keyword:

  • in your page URL;
  • at least once in the H1 tag and subheading;
  • In the first paragraph (and if possible the first line as well);
  • in the image file name;
  • About every 200 words.

However, be careful not to overload the page with your keyword phrases. Google may take this down to over-optimization. It is also necessary to work on the semantic environment of the keyword using synonyms or closely related words.

Looking for inspiration for alternative phrases to use by your potential customers? See offers below the search results!

4. Take Advantage of Schema.org and Rich Snippets

rich snippets Or Rich Snippets allow you to provide additional information to search engines. The information you want to appear in the results to attract the attention of Internet users. Typically, rich snippets frame your content and position it prominently, like here:


This is a powerful on-page SEO practice that increases click-through rates and pre-qualifies visitors.

Read also: SEO: All about Google Rich Snippets

5. Keep important pages a click away from your homepage

Your homepage is the main entry point to your website, so make good use of it! Your most important pages should be just a click away.

The higher a page is at the top of your sitemap, the more search engines value it.

Also Read: 8 Tips To Get Your Site Indexed Faster On Google

6. Highlight Your Page’s Value in the Meta Description

43% of users click on a search result based on the meta description alone. So work on that 155-character paragraph! Visitors reading this should have confidence that you will value them and that they will get an answer to their question.

Whatever the purpose of your content, highlight it in the meta description.
In this example, found by typing the query “advice traveling with baby”, the meta description wants you to click. We immediately understand that the author shares his experience and will give solid advice!

seo_on_page_meta description

7. Optimize Your Title Tags

The title tag is one of the most important ranking factors on your page. Search engine crawlers analyze the title to determine its relevance to a query. The closer it is to the user’s search, the higher your page will appear at the top of the results.

For SEO optimized title tag:

  • Put your keyword at the beginning;
  • Keep the title to no more than 65 characters;
  • Include strong, impactful words like “best”, “professional”, “free”, “cheap”, etc.

Typing the query “video editing software”, we find that sites do not skimp on the use of catchy words like “best”, “free”, “easy to use”…


8. Include Geo Keywords in URL

Is your activity focused on a geographic area? Point it everywhere! Remember to include words related to your city in the title, content, URL… It is intended to be referred to by Internet users who are located in your area.

If you don’t make it clear, the search engines won’t automatically notice it!

9. Use Authentic URLs to Avoid Duplicate Content

You can have the same content accessible under multiple URLs. This is especially the case for e-commerce sites that have generic product sheets with different links based on color or material, for example.

A canonical URL allows you to indicate to search engines (with the rel=canonical attribute) that certain URLs provide similar content. This transparency prevents this duplicate content from affecting your ranking in search engines.

10. Format Content on Your Page

Formatting doesn’t guarantee that your content will be read, but it does improve its readability. By keeping visitors on your site, you increase its SEO.

Here are the on-page elements to format:

  • police : Google recommends 16 point typography (or more) for mobile users to reduce the need for pinching and zooming.
  • colour’s : The text color should contrast slightly with the background color to improve readability.
  • sub headline: Subtitles provide a logical flow to your content. Use H2, H3, H4, etc. tags without moderation.
  • Bulleted Lists: They allow users to quickly browse and find the content they are looking for.
  • Paragraph: Break your content into smaller paragraphs to improve readability.

Finally, use a mix of images, videos, and other media elements to round out your content.

11. Use Copywriting Techniques

Copywriting can enhance your on-page SEO efforts. Here are some techniques used:

  • Write a short and compelling introduction. State the problem and your solution clearly.
  • Avoid long sentences and paragraphs: A sentence should fit in one line and a paragraph in 3-4 lines.
  • Break sections longer than 300 words into subheadings.
  • Align content with search intent.
  • Incorporate stories and emotion to pique readers’ interest.

12. Provide a Good User Experience

You need to provide an optimal experience to your users to maximize their navigation time and reduce the bounce rate. For doing this :

  • Make your content easy to understand;
  • Make sure all your links are working;
  • Improve the loading speed of your site;
  • Switch to a responsive design.

For a mobile user, the font type, size and color should be readable. Make sure that your site’s buttons are neither too large nor too small to click on a smartphone.

13. Go Long Form


The longer the content, the higher it ranks in search results. For Google, it’s a question of value: the more information, the more relevant the page.

The other advantage of rich content is that it can increase the time a visitor stays on your page. According to a study conducted by SEMrush, articles of more than 7,000 words generate 4 times more traffic than content of 900-1200 words.

However, regardless of the length of the content, it must be of high quality. The purpose of a search engine is to provide relevant results to its users.

14. Include Share Buttons

For search engines, shares are an important ranking factor. Even if these shares are on different platforms, you should encourage them.

How ? By integrating “Share” buttons on your page. These can encourage you to share your content on social networks or via email and therefore send a strong signal to Google!

15. Place a Review and Comment Section on the Page

Another way to improve your website’s on-page SEO is to incorporate customer feedback and reviews. They provide high quality content to the readers. They help you easily enrich your pages, while giving you all the benefits of social proof.

16. Build a Content Strategy

The material is a determining element for the natural context. To help you create as much relevant content as possible, for both Google and Internet users, Redacteur.com offers you turnkey solutions.

Opt for a tailor-made content strategy done from a semantic audit of your site, which allows an SEO expert to design content ideas to write from the discovered SEO opportunities.

In addition to pillar pages (in packs of 30 or 60 content), it is then the 15, 30 or 60 pieces of content written according to your editorial ambition that will form the foundation of your SEO content strategy.

Purpose: To allow you to quickly receive SEO-optimized texts, in a ready-to-integrate HTML format, to quickly gain visibility on search engines for multiple queries related to your activity.

Discover all the details on these packs by visiting Redacteur.com’s SEO Content Strategy Packs page.


Now all you have to do is use these 15 on-page SEO techniques to improve your rankings! You can also call an SEO professional to help you by posting an ad on Codeur.com.

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