About 70% of consumers do not complete their transaction before leaving the online store. Fortunately, it is possible to reduce this figure thanks to “wish-lists”!
Wishlists allow customers to list items they are not yet ready to purchase. They can add products of their choice without creating a basket, and come back later to complete their purchase. But how do you make sure they’ll come back to fulfill their order? Here are our suggestions!
1. Use a Powerful Plugin
The first step to turning a wish list into a real purchase is finding a successful plugin.
In many cases, customers add products and then wait for a sale or coupon to purchase them. It happens that a user even saves an item that is temporarily out of stock.
An effective wishlist plugin needs:
- Remind the consumer about the return of the products in stock;
- Notify customers who wish to position new products;
- There are options to share on social networks;
- Provide privacy guarantees for users;
- Allow you to identify the most “desired” products.
Of course, the plugin should also be easy to use for your e-commerce site visitors.
2. Place the wish list at relevant places
To increase the chances of conversion, the wish list should be placed at a strategic location. Ideally, the button should be on every product page. The goal is to reduce friction while browsing and allow the visitor to complete their purchase on another device later.
Also place wishlists on each product image. Simply add hearts on photos for customers to mark as favorites. All without creating an account first.
Lastly, the wishlist should remain visible and accessible from the shopping cart and during checkout. Why ? Encouraging customers to add items from their inventory to prepare their next orders.
3. Remind visitors to save the wishlist
Customers may forget to save their wish list before leaving your site. In this case, you will lose sales opportunities!
Encourage them to leave their email address to save their wishes and ask for their consent to send notifications about added products.
From this backup, you will be able to run custom campaigns. Which brings us to the next point…
4. Use Wish List Data to Create Personalized Campaigns
Leverage information from wishlists to fuel your marketing strategy.
Is it sales season? See what types of products are most commonly found on your wishlists and promote them!
You can also personalize your email by recommending products similar to those in the customer list. For example, if a visitor delivers a pair of pants, you can offer them another pair of pants or a matching top from the same brand.
Also remember that your visitors’ favorite products are waiting for them. In your email, re-specify items you added to the wishlist and add a discount code to boost purchases!
5. Track added products to determine top (potential) sales
Wishlists provide insight into the thinking and aspirations of your customers. You can easily identify trends: What articles are people saving for later? These will have a common point, such as seasonality. The idea is to anticipate future Star products to start promoting them today.
If visitors who desire the item come to your promotion, influencer engagement, or blog post on the topic, they will be more likely to convert to buyers.
6. Propose an Attractive Wish List
Be creative in design! Wish lists should be fun to use and share. As the holidays or birthdays draw closer, prompt users to send their lists to friends or family.
Also think about the tasks you need to engage in to make your wishlist more relevant:
- Provide the ability to classify and classify products;
- Enable users to check items purchased or ordered;
- Provide the ability to rename wish list;
- convenience of transfer of products to the shopping cart;
- Allow creating multiple wish lists.
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Wishlists provide a great opportunity to convert visitors. Use a powerful plug-in and place buttons in strategic places to encourage users to use it. Finally, use the collected data to refine your marketing campaigns so that your wish lists can optimize your business!
Expert e-commerce platform developers can help you set up these features. Post your project on Codeur.com to get their free quote.
Want To Do It Yourself? Follow our tutorials to add plugins to WordPress, Joomla!, Prestashop and Magento!