Today small businesses are booming. But in order to ensure optimum growth and not to grow further, they must invest in the right tools.
Between the influx of new products, innovative technologies and gadgets, how do you differentiate the most promising technologies for your business?
Today we are providing our selection of techniques to use to get your business off the ground.
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1. Chatbots
You have probably heard about these robots before. But to make sure you’re on the same page, here’s a definition.
A chatbot, also called a “conversation agent”, is a computer program capable of simulating a conversation with one or more people. Exchanges can be textual, especially in the case of chat, or via voicemail.
Now this tool is used more and more in terms of improving customer service. Thank you especially for sending the instant message.
It allows users to get answers for:
- learn about an event
- book mode of transport
- get practical information
- get technical advice
- Etcetera.
Chatbots keep growing. They are becoming essential today. With many advantages, they both save time and maintain optimum customer service. By assigning answers to common questions to robots, teams save time and customers get answers in real time.
Plus, thanks to machine learning, chatbots can help you learn a lot about the real needs of your customers and even increase your traffic or your sales.
2. Voice Search
In January 2018, over one billion monthly searches were counted with Soundtrack. It is estimated that by 2020 30% of searches will be done without even using a screen. This type of search takes a prominent place in the habits of internet users. Voice is already present in commercial transactions and it is expected that by 2022 50% of the purchase journey will be done in voice.
So why invest in voice search? In the first place because voice can teach you a lot about your customers. Voice search reveals invisible nuances in written questions.
Used wisely, it can allow you to get to know your audience better and reach a wider audience, or even new markets. To be successful, ask your marketing teams to work on keywords that lead to your website and test them to understand which voice requests most naturally lead to you.
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3. Dynamic Pricing
dynamic pricing Allows for flexible pricing based on events, scenarios or trends in supply and demand. That’s exactly what happens when you want to find a VTC on New Year’s Eve and the fare has quadrupled, or you want to buy a plane ticket to join your family at Christmas.
google flights
A Gartner study found that dynamic pricing was the most successful marketing strategy.
Although this comes with an element of frustration due to fluctuating prices, it can go a long way in helping your business grow and keeping you ahead of the competition.
4. Sentiment Analysis
The process may seem surprising and yet. The idea is to generate an automated analysis of user sentiments from a text. In particular, it can be very helpful in understanding the quality of interactions between customers and your business.
It is a way of updating the hidden subtlety of words. Yet according to Gartner, 75% of the companies most admired by their customers can lose up to 20% of their value. The decadent perception of the brands in question and the loss of consumer loyalty, inevitably attracted by novelty or the most competitive prices.
Using sentiment analysis can help you anticipate the event and express the needs of your customers before they are met.