Do you want to increase the visibility of your business on the internet but don’t really know how or where to start? Here are a series of tips to help you get your SEO improvement project off to a good start!
Before starting…
Know that SEO is not an exact science. When it comes time for you to find a service provider, discard commercial formulas that sound too good to be true. No, you won’t be first on an important keyword in 6.12 or 48 hours.
Just make sure you do things right and in order. If all goes well, Sheriff Google should continue to issue visitors to your site on a regular basis. You should keep in mind that a good natural reference is a question of timing, quality and strategy. Place your pawns on relevant keywords and as cleanly as possible. Natural context will be beneficial only in the medium and long term.
To get started and much simpler, you should know that SEO is affected by three criteria:
- code;
- subject list;
- Links.
To simplify a bit, if you want to improve the natural context of your site, you should try a well coded site with relevant content in your theme and links to reference sites.
If you are looking for a service provider, then define the specifications correctly for the context of the site.
read also Top 30 SEO Mistakes That Penalize Your Site’s SEO
code
Step 1: Perform a technical audit of your site
To find out if your site is well coded and does not block Google’s criteria, it is recommended that you conduct an SEO audit of your website. A technical audit is the first essential step in improving your SEO. You should know and fix the blocking points of your website.
If you try to invest in content creation while your CMS creates duplicate content (which penalizes your site’s visibility in search engines), you are wasting all your effort and your budget. So starting with an audit can give you a solid start.
Find out 10 Chrome plugins to audit your website:
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table of contents
Content is for SEO What hooks are there for fishing. This will allow you to have the maximum number of bait (requests) for visitors to fish. Queries related to searches made by Internet users on Google.
It’s all about being in the best position in search engines on popular queries relevant to your business.
You understand that being the first on “John John the Nougat Man with Blue Teeth” sucks because no one is doing this research. So in order to define your content, you need to find ideas for keywords that your potential customers type most often and on which your competitors don’t go very viral.
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Step 2: Analyze the Competition
Before creating your content, I recommend that you go through this step thoroughly as a part of your budget is related to wireless and the number of your competitors on the internet.
Ask a service provider to analyze your direct competitors on the following topics:
- their popularity;
- number of links;
- link quality;
- number of keywords placed;
- Paying Keywords;
- weaknesses and strengths of their site, etc.
In short, finding out as much information as you can about them will help you do two things.
the former It is to know that you have to come up with a perfect budget because you are not the only one who wants to do well!
another Finding leads for your keywords and the questions you want to stand out on. What is good for your competitors may also be good for you.
Tools are there to help you with your competitive analysis. from them :
- SEOBook: Thanks to its web page similarity comparison tool, compare titles, meta-information and recurring phrases that appear on different pages of a given website;
- Internet Archive: Its Wayback Machine Tool catalogs the history of 446 billion web pages on the Internet. Use it to analyze your competitors’ web history.
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Step 3: Choose your keywords
Work on your keywords with a service provider to turn the odds in your favor!
WARNING: Avoid choosing too generic keywords, you won’t have the budget to fight against the behemoths on these requests, both in natural context and sponsored context. Additionally, presence on overly general keywords may not be relevant to you.
Try playing on niche, specific or local questions.
WARNING: For example, don’t try to capture traffic from areas you can’t deliver. If you want to find keywords yourself, you can use tools to analyze your competitors’ words. Use Google Suggest to look at the top questions and Google AdWords keywords to get an idea of ​​the search volume for your queries.
To help you: 85 resources for performing in a natural context. from them :
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Step 4: Write (or have written) your content
Once you get the keywords, you can define the static pages that will need to be created.
Again, a quick look at your competitors may be necessary! Find pages that are specialized in important questions, try to see if you can make more broad questions, so that you can do better than those.
Once you’ve listed the pages you want to create, design a template to outsource the content and start writing your lessons!
It could not be easier ! Use a service like Redacteur.com to create quality text. Select SEO text option and skilled writers. That way, you’ll be able to select the requests you want to highlight in your text. You get about ten contacts in a matter of hours and the first texts very quickly.
Have your content written on Redacteur.com
links
Step 5: Attract Links to Your Content
Now that your site is properly coded and your content is created, you need to start building links between your content and your pages.
WARNING: Formulas like “List your site in 23,400 directories in one click” are kryptonite for your great website!
To effectively fight these nuisance calls, keep this formula in mind:
Nothing really free, nothing really easy, never a miracle!
This will help you not to waste too much of your time and money during your internet adventure.
To build links, contact a service provider to define an action plan and organize monitoring of the acquisition of eligible links for your website. This will help you set up a link acquisition campaign (netlinking) and also guide you towards creating content (blogs, infographics etc.) to get links to your site (linkbaiting). Also ask him to work on the internal linking of your site.
Many factors determine the quality of a link. from them :
- link anchor;
- its relevance;
- right of page;
- the number of links on this page;
- Correct link structure.
To learn more, learn how to optimize your links!
Ask Our SEO Experts for Netlinking Strategy
read also : Javascript SEO: Best Practices to Improve Your SEO
conclusion
In short, if you want to take care of your website’s SEO effectively, we recommend that you follow the following commands and steps:
- Audit your site to make sure Google removes technical bottlenecks;
- Analyze your competitors and define your content strategy;
- Create quality content (help yourself with Redacteur.com);
- Build a netlinking campaign to lay the foundation;
- Then try linkbaiting (blog, computer graphics, etc.).
This article will help you to improve SEO for your website. Feel free to ask your questions or comments in the comments!
Don’t forget: All the service providers you need for a successful SEO strategy are on Codeur.com. Post your project and get multiple quotes from freelance professionals in minutes!