Undoubtedly Google is the most used search engine. It refers to pages of websites according to a complex algorithmic formula, the best of which experts are unaware of part of the workings. The formula includes more than 200 criteria combined between them and affects the context of a site in a more or less significant way. To better understand how Google SEO works and optimize your site, here are 10 essential tips that show the basics.
set keywords
Keywords refer to expressions or words that accurately describe your site and/or your activity. These keywords also target expressions that Internet users are likely to type into Google during a request to visit your website or on a site that represents the same activity as yours. For this the selected expressions and words must necessarily appear on the pages of your website.
Follow the “Long Tail” Principle
The principle of “long tail” (nothing to do with the bride!) in SEO is based on the quality of your website’s content. So-called long-tail expressions are less competitive and more effective in terms of conversion than tail-tail expressions: correspond to words typed by former visitors, which you chose at the beginning of your strategy and then adapted to your tha HTML pages, while the latter are for words that you have not chosen, but that bring visitors to your site. Know that the average request of Internet users consists of 4 words. Also, you are more likely to be competitive with 4 words than with 2.
space all your pages
Be careful, Google refers to pages of sites, not websites! As a result, each page should not only be treated as a kind of mini-site, but also be able to establish itself on strong expressions.
Fill in the “title” tag
Every page on your site has a title tag that should be well informed. The “title” tag allows you to give a title to your page. This is one of the most important criteria in the internal optimization of your site. It is a showcase of your site in a way. This is what an Internet user first searches for on a search engine when he does a search. Your “title” tag should prompt the user to visit your site and optimize by SEO. You’ll find the “title” tag in several places: First on your browser, when you’re on a site, the content of the “title” tag is displayed at the top of your browser; Second in search engine results, when you search on Google: the “title” tag is the first thing you read. This is the tag that generates a click on your site most of the time, which is why you should prompt the user to click; Finally in your bookmarks, if an Internet user wants to place a page on your site in their Favorites, the title of the page will appear in addition to the URL. Of the 200 criteria on which the Google algorithm is based, this is one of the most important!
Meta description of your pages
When the results of a search are displayed, Google lists the title of your page under which the search engine displays two lines that usually correspond to your page’s meta-description tag. This tag contains a sentence of up to 160 characters that must be a sale. If you do not fill these meta description tags, Google will show two lines of content from your page and the result may not be attractive at all.
take care of your site
In addition to being interested in the textual content of your site, Google in general prefers to code and does not support errors in this area. This is why you should build your site well with a readable structure so that it is in better shape than a poorly designed site. So don’t forget to close your tags…
optimize loading time
Google’s spider robots that crawl the web and index the pages visited spend a very limited amount of time on your pages. For this reason, you should design an ergonomic interface and optimized loading times so that these little animals have time to become interested in your site’s content.
The quality of your site’s internal links
The good context of your site also depends on the context from one page to another. It is necessary to facilitate navigation from one page to another by inserting internal links on its pages whose text content relates to the theme of the indicated page. In addition, it is recommended to implement a ratio of 1 to 2 links of 5 to 6 words per 100 words (5% to 6%) for total optimization.
choose image policy
If in doubt, know that Google does not read the content of images. The text located close to the image is what makes it possible to best reference the images. Therefore, to effectively optimize the SEO of your pages, it is better not to flood them with images and prefer a gallery presentation with consistent text content.
universal search
To optimize your site’s best possible context on Google, be sure to create a page for your company that’s present on Google search, but also on Google addresses and Google Maps.
When it comes to your videos, Google Video shows results almost exclusively from video sharing sites like YouTube, Dailymotion, Vimeo, etc. If your site has videos, don’t forget to include them on these sites.
As you have seen, good context of your site requires long-term work that begins in the design phase and which must continue every day without respite, even after subsequent launches. In fact, the competition on the net is heavy and you can lose your rank in the results displayed by Google from one day to the next. Challenge yourself to remain “number one” in SEO for your site.