What business is being built around the World Cup?

Suppose it is like this: the FIFA World Cup is one of the most exciting events and one of the most fascinating on the planet. At least, such is the case for billions of fans around the world. If this global buzz makes football fans happy, we can say the same about the businesses built around the event. what is it exactly?

Tourism, first affected

The first area where companies achieve a great business is tourism. Just before the start of the World Cup, travel agencies offer very attractive packages that include accommodation, plane tickets, airport transfers and all-inclusive packages in luxury hotels. Hence it is a huge economic boost in the field of tourism.

Pubs, Cafes and Events

Other businesses that have benefited from the World Cup are mainly pubs and cafes. Watching matches on the big screen, with friends, has become a de facto tradition in some countries … To satisfy football fans, pubs organize special evenings. On the menu, sports debates, cries of glory, tears and of course… beer (or other drinks)! The celebrations, punctuated by famous songs by the stars, are also touched by the world of FIFA, especially during the opening and closing ceremonies.

Equipment and Sports Store

While some are happy with the idea of ​​watching games on the big screen, others prefer to invest in real high definition television. And of course, nothing beats a good flat-screen TV in the living room, popcorn, and a FIFA game… that’s where appliance stores come in. It should be noted that communication actions are numerous and promotions are not uncommon at this time. This method is proving to be very beneficial for the sector.

As for sports equipment stores, they occupy a significant place in the economy of the World Cup. Sales counters explode, especially when it comes to custom jerseys, balls, sports shoes, and other gear. Plus, a fan who watches the event closely will never go out without wearing their favorite jersey!

The world of advertising and broadcasting rights

For months, we would find a touch of the World Cup everywhere… on our drink bottles, on buses, on billboards or even on the internet, there would be a real flurry of advertisements. Note that franchises such as Adidas, Coca-Cola, Kia Motors, Emirates, Visa, Sony and Castrol are among many of FIFA’s regular partners and sponsors. Thanks to advertisements, these companies manage to attract more customers and thus increase their business. Some television channels, for their part, have managed to grab the rights to broadcast live matches. A privilege that greatly improves their cuisine.

panini stickers

Even before the launch of FIFA, everyone, young and old, enjoyed collecting stickers of the Panini brand. World Cup albums usually had hundreds of spaces to fill with stickers, all about a hundred pages in length. Panini seems to have found a magic formula to keep the football fans entertained. Meetings are also usually held within the framework of the exchange of stickers. An initiative that brings huge sums of money to him.

world cup job creator

Apart from bringing entertainment to life, the 2014 World Cup also contributes to job creation. In Brazil, this figure rose to 730,000, including 330,000 permanent and 400,000 temporary. The figures for the next cup this year should not be too different to say to each other, countries fight for nothing for their organization, even if it is admitted, it is a question of, above all, a phenomenon of being influence at the international level.

With all the buzz going around it, FIFA remains the most popular event in the world. It is up to you how to enjoy it next time.

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