Just as there are many types of websites (showcase sites, blogs, e-commerce sites, etc.), there are also different types of mobile applications with different uses and purposes.
In order to encourage mobile users to download your application, you must ensure that it will be useful to them and meets a need.
If you don’t yet know what type of mobile app to turn to, here’s a summary of what’s on the market.
Mobile apps synonymous with utilities
So-called “utility” applications are developed to solve specific problems quickly. Their goal: to save mobile users time and effort.
In these applications we find the famous calculator, alarm, flashlight, scanner etc.
Depending on your field of activity, you can develop a small mobile application, easy to use but which will be useful on a daily basis.
For example, Free has created FreeMote, a mobile application that acts as a remote control and allows you to change your TV channels directly from your smartphone.
mobile app for productivity
Productivity apps help you stay organized, focused and productive. They can be installed on your phone or accessed through a web browser. You can use them for personal purposes, such as managing your tasks and calendar, or for business purposes, such as managing projects or scheduling meetings.
There are a number of apps that fall into this category: task management systems like Trello, calendars like Google Calendar.
mobile app for entertainment
Sports, music, movies and videos… This type of mobile application has only one goal: to entertain.
Netflix has logically built a “similar” application on its platform so that users can enjoy movies and series wherever they are.
If you have a restaurant you can imagine a burger game or a game in which the mobile user takes the place of a chef or a waiter. If you have a clothing store, you can develop a fashion-themed game.
The games are still popular, and they will only get bigger with time. Sports are a great way to pass the time, especially when you are bored or stressed. They can also be educational, such as game-based learning apps that teach children about a variety of subjects, such as math or science.
Games are also becoming more and more realistic: some even have 3D graphics! So they are more immersive and easier to control than ever using a touchscreen instead of the gamepad or keyboard/mouse combo used before smartphones became popular in homes around the world.
Games are used by marketers to advertise products. Finally, some games have been shown to help reduce the stress level of the people who play them!
mobile app for education
There are many types of mobile apps for education. They can be used in schools, universities and vocational training. They can also be used for adult education and lifelong learning.
Mobile apps for education are very useful for students as it allows them to study anywhere and anytime which means they do not need to spend a lot of time in class or at home. Mobile apps give students the ability to interact with classmates from around the world via social media; It is much more interesting than studying alone at home!
Mobile application for daily assistance
The fitness and health category is growing in popularity as people become more interested in their overall health. These apps can be used to track your fitness and diet, sleep patterns, steps taken, physical activity level, weight or body mass index (BMI), blood pressure and heart rate, blood sugar.
Health and fitness apps can also connect you with other users to share tips on how to stay healthy or lose weight! If you want to connect with friends who are trying new diet or exercise programs, this app is for you!
We’re increasingly connected: we want to know how many kilometers we’ve traveled during our sports session, to know how many calories burned, how many stairs a day we climbed…
The follow-up of our physical condition and our symptoms is permanent.
If you are into sports, why not create a mobile application that gives daily exercises to perform? For example, Decathlon has developed a mobile application on which you can find training programs for running and walking.
The idea is to make you indispensable to make your brand a reference in the daily life of your users.
Mobile application to follow news
All news channels have their own mobile application to allow mobile users to watch news live.
News is a popular category of mobile apps. The popularity of this category is expected to increase in 2022. If you are a developer who is looking for a new category to develop, News might be the right fit for you. News is also a great option if you’re an avid user who likes to follow the news.
On a smaller scale, you can draw inspiration from this concept to provide your users with the opportunity to follow the life of your company and be notified of any new publications on your blog, for example. This type of mobile application can also be very useful if you’re hosting an event: mobile users can watch live what’s going on.
By developing such an application, you will implement an advanced content marketing strategy and you will easily stand out from your competitors.
Mobile application in support of e-commerce site
If you have an e-commerce site then you should seriously consider developing a mobile application. More and more users are shopping online, and not just from computers: About 80% of mobile users shop with their smartphones.
This type of mobile application should support the entire purchase process: from product presentation to payment, including account information (orders issued, discount coupons, next delivery, etc.).
The biggest brands have their own mobile application: Private Selling, SNCF, Le Bon Coin, etc.
But whether you’re a restaurant owner, florist or taxi driver, a mobile application can bring you big bucks if you allow mobile users to make reservations, order or even create your own bouquet of flowers. are, for example.
Mobile apps will still be very popular in 2023.
You will be able to use the mobile application for gaming and sending messages, besides many other things. Over time, the average person will likely have more mobile apps than they know what to do with! The mobile app will be used for commerce, education and social media. They will also be used to keep in touch with friends and family members who live far away.
It is clear that the popularity of mobile applications is endless. In fact, it seems that people are becoming more and more dependent on them over time!
Faced with all these possibilities, it is now up to you to find an original idea to help your users and provide them with a unique service that sets them apart from your competitors.
To build your mobile application, estimate its cost using our simulator and then call on a qualified freelancer.