“My WordPress is fast.” Are you sure?
Most website managers test their WordPress in optimal conditions, usually from their office equipped with fiber or from their latest generation smartphone with 4G or 5G.
In fact, your prospects usually consult your site only when they run from a smartphone older than 5 years.
However, if a page with multiple images may take 2 to 3 seconds to load on a single computer, loading times can go up to 20 or 30 seconds on older telephones, in an area where network coverage is weak.
did you know? In 2019, eBay measured that a page generated 100 milliseconds less loading time + 0.5% more items placed in cart by its visitors.
If there are many tips to improve the loading speed of your WordPress site, then choosing the right web host is a must.
Actually, some hosts install services to improve the speed of WordPress sites. Discover their main levers of action in this article.
IONOS. Adopt high-performance WordPress hosting with only €1 excluding VAT/month
ssd storage
This is one of the most important criteria to consider for a fast site. 100% SSD web hosting offers several advantages:
- Increased speed of website pages: On average, 100% SSD web hosting, such as that offered by IONOS, allows a website’s content to load up to 10 times faster.
- A more efficient and effective site: SSD is a storage device that has the capability to make multiple requests at the same time.
- Continuous Improvement in Technology: Initially, SSDs did not benefit from large storage space. Now, thanks to innovations and technological advancements, SSDs far exceed the storage level of “traditional” hard drives.
Today, for many sites (high traffic sites, e-commerce sites, etc.), SSD web hosting has become essential to complete their projects.
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caching
With each visit or click on your site, WordPress looks for several pieces of code in its database to combine them into the final HTML page that it sends to the server. The server then transfers this information to the browser to display the content (blog articles, images, live videos, etc.) expected by the user.
Depending on the time of day and the server your site is hosted on, these exchanges can take several seconds…
The role of caching is to store some data so that it can be accessed more quickly. It can improve the speed of a website and reduce system load significantly.
There are many powerful caching plugins to increase the speed of a WordPress site or WooCommerce store. However, a caching solution pre-integrated by your host will allow you to save subscriptions to its plugins (50 to 100€ per year on average).
That’s what IONOS offers with its new comprehensive WordPress caching solution. IONOS users were able to view FCP (First Contentful Paints) up to 3x faster, allowing them to record a Google Performance score of +99*!
*Google considers a site to be faster than a performance score above 90. IONOS figures are from Lighthouse 8 tests conducted in August 2022, comparing their previous generation portfolio.
regular updates
Failing to update your WordPress plugins – or even WordPress versions – can seriously damage your site’s performance and security. It is therefore essential to regularly update all components of your WordPress… even if it means consulting your admin interface several times a week!
Fortunately, dedicated WordPress hosting solutions such as IONOS can provide automatic updates. Select the option and Presto! No need to worry about updates anymore, they happen automatically with each new version released.
security, never forgetting
A website can be secured in several ways:
Protection against DoS and DDoS attacks
Denial of Service (DoS) and Distributed Denial of Service (DDoS) are attacks in which all resources are throttled to take a website out of service.
Some WordPress or WooCommerce web hosting provides protection against these attacks which can have dire consequences on targeted websites.
malware protection
Intrusive and hostile, malware can be of different types. Some, for example, steal or delete data, while other attackers spy on the activity of Internet users on the site.
So to protect yourself from these threats a quality web hosting is 100% secure.
backup and restore
Despite all your precautions, your site is never completely protected from a malicious attack or manipulation error… To allow you to quickly reinstall your WordPress without loss of content, your data should be restored regularly. It is important to provide automatic backup from
The most secure solution is at your server level: thanks to the automatic backups offered by your host, you can recover all your information in case your data is lost or deleted.
With the Jetpack plugin included in IONOS Hosting offers, you can keep your content secure with daily backups and restore your WordPress site in one click if necessary.
All IONOS WordPress packages include free access to 12 months of backups with Jetpack Daily (0 Hidden fees, offer expires automatically),
land redundancy
Physical damage to the server can also lead to the loss of your data. We all remember that in March 2021 the fire at the OVH data center in Strasbourg resulted in the closure of access to several sites for several days.
So check that your data is hosted in different data centers, as is the case with WordPress hosting offered by IONOS. This precaution will allow you to easily and quickly recover your data if necessary… and avoid unpleasant surprises!
Things to remember to improve the speed of your WordPress
Today, every website must differentiate itself by striving to provide the best possible user experience.
All the criteria mentioned in this article are essential to improve the speed of a website under WordPress. User experience will improve, resulting in lower bounce rates. Ultimately, a high-performance WordPress hosting like IONOS can thus improve the natural context of the site and its sales.
Take advantage of high-performance IONOS WordPress hosting from only €1 to VAT/month.
By reducing the loading time of its LCP (Largest Contentful Paints) by 31%, Vodafone posted 8% growth in sales.
Are you a professional in a web agency? Find testimonials on IONOS Agency Partner, a hosting solution for professionals.