Social networks have become an almost inevitable trend for companies. They are of undeniable importance in the success of some companies, both in terms of customer prospecting and loyalty. This is especially true for Facebook. Although this platform is often used by companies, only a few of them manage to understand the benefits provided by one of the most important social networks in the world.
meet potential customers
In France alone, Facebook had about 40 million active users. Social network is the platform generally preferred by companies. Considered by them as a new El Dorado, it represents a very powerful propaganda tool. Through the interactions contained in this platform, companies can gain highly qualified and more specialized contacts. Also, they can determine the core requirements of their future customers.
Customize Your Notoriety
The company’s presence on the web facilitates its presentation to Internet users, that is, future customers. Posts on the company’s Facebook page appear on the news feeds of its fans. The transmission of messages is made easy due to the many mediums that are made available to users: photos, quizzes, links to an article or site, videos… Not only do these messages scroll through the news feeds of users who are interested in the company. fans, but at the same time, they can welcome comments. Fans can express themselves, which makes it even easier to determine their needs.
Be sure to reference your site
Facebook provides SEO optimization. This increases traffic to the company’s website, especially if someone clicks on your publications that redirect to your website. Sharing and recommending a page is essential to ensure its visibility on this platform and in particular its position on search engines. It should be noted that Google takes into account the content of the company’s Facebook page. Natural reference benefits from an additional source.
bringing business to life
Facebook pages bring business to life. The company’s presence on the web is not enough, it needs to be able to bring something to the internet users, especially its consumers. For this the admin of the page must know how to share his enthusiasm with the fans of the page. When visitors react to a post, it should be responsive and ensure that the audience understands the importance of their reviews. Visitors’ comments can be useful in improving a company’s offerings and building lasting quality relationships.
reduce marketing budget
Creating a Facebook page does not cost the company anything, however, the leads it generates remain significant. A single agent, the Community Manager, can manage a Company Fan Page. Yet it can achieve hundreds, even thousands of possibilities. By fully mastering his mission, he can convert most of the page’s fans into potential customers. In order to guarantee the loyalty of these fans, they have to create various activities: games, quiz, etc.
If having a Facebook page can help you win customers, it should be noted that its administration can be very time-consuming and it is often difficult to respond to all interactions.