As a salesperson, you have to put in a lot of time to attract your potential customers and keep them away from any competitors. Having made such a huge investment, it will be very painful when the user stumbles on the last leg of the way, when he leaves an abandoned car.
It’s true that not everything is allowed, because there are tools like benchmark email With email templates that help you recover customers who left without completing their cart.
In this article we want to help you with this: We have compiled a list best type of email To save the abandoned vehicles. Keep reading to find out:
What are the Best Types of Abandoned Cart Emails?
- support email
support email are very effective in recovering abandoned trains because they are based on Confidence and on psychological power.
Your potential user’s brain likes to keep everything clear and in order, so that the process is as simple as possible. When he finds himself with a large quantity of products, multiple payment and shipping methods, and many competitors, he may need to skip the purchase until later.
The real purpose of a support email is to: Reassure the consumer by offering our help.
For this reason, the tone of the email should be helpful, reminding him that we are there to help him in any case. We need to lay the groundwork so that he can get back to his basket in the simplest way possible.
- personalized email
According to the data, personal email One of the best working types. they are perfect for draw the attention About the user and their feelings, in addition to persuading him to return to the online store and complete his order.
One of their outstanding features is that they offer visual element which are very attractive. The brain is able to process these elements even at a speed 60,000 sharp Compared to others, which increases the chances of producing compulsive purchases.
More than 60% of marketing experts agree that email should be personal, but warn that it is not enough to include customer numbers.
Other considerations have to be taken into account, such as Products seen, suggestions and draw Customization Benefits you can get based on the products in your basket.
Fortunately, today there are all kinds of tools and plugins that allow us to extract all this information, even expanding a large portion of the email we are going to send.
- encouragement email
encouragement email The intent is to provide some value to the user so that he/she returns to the store, takes back his/her basket and closes it. It should be kept in mind that the customer will be very tempted to terminate the transaction if something gets value : for this reason, it will compare, seek it promotional codesWill even increase the amount you spend on the platform in exchange for getting free shipping.
Our goal should be to find that incentive. But not everything is allowed, otherwise it will be necessary to adapt to the characteristics of our shop and the types of items already included in the basket.
the most useful is sending a offer or discount In lieu of completing the purchase: We can discuss the shortage 10%Possibility to reach fast delivery, free gifts, etc.
- social test email
It is estimated that approximately 95% Let yourself be impressed by the number of current online shoppers Reviews and Testimonials other customers. This creates a tendency to buy in the markets of big brands rather than being judged by independent shops.
thanks for doing social test emailWith this, we contribute to mitigating this sense of risk that the customer experiences every time he makes a purchase in a small shop. We manage to raise the levels of Confidence In both brand and products.
You can try introducing customer reviews or comments in the email. Plus, it works very well for the price we were able to get.
Recommendation: Uses comments and rating tools to manage these testimonials across different channels.
- free delivery email
It is the pillar of excellence. If your business’s margins allow it, don’t hesitate to use it. free delivery email As a measure to stimulate the recovery of the shopping cart.
In the case of already using them, take advantage of email to highlight this potential value against the competition. This can be a significant bonus for completing the purchase.
they are Best abandoned cart email to get your customers back.