More and more of you are starting the so called 2.0 communication. This obviously goes through social networks, but also through websites like blogs. What are the advantages of these logbooks over the net? How to invest them wisely? Is this medium really made for you?
Above all, a blog should create value and not be so time consuming that it wastes a lot of time and hence has the opposite effect that it was initially.
Blog History:
A quick lesson in etymology: The word blog comes from “web” and “log”, meaning a translation of newspaper on the net. These new communication devices were born in 1992, but it was only in late 1999 that companies took over these little gems. Their widespread use will accelerate in the 2000s, as these figures prove:
in the world,
In 1999: 23 Blogs
In 2004: 3 million blogs
In 2011: 173 million blogs
In 2021: Over 571 Million Blogs!!!
The purpose of a blog is to share information across all media (written, video, sound, etc.). We often talk about an interactive community web. In fact blogs give their admins the possibility to post information, his opinion, his knowledge,… and visitors to comment! A way of connecting individuals to each other through exchange, sharing of knowledge.
Blogs and social networks:
The most reluctant cried at the advent of social networks! “They killed the blogs”. The reality is a bit different…
The social network has actually shunned blogs by many of its base administrators. But upon closer inspection, blogs were, at their beginning, very intimate, occupied by a community called “digital mums” who then quickly took refuge on the new social network. She used the blog as a diary to share her mood.
So the emergence of social networks has really revitalized this tool by making it more professional and distinctive. A boon for you! Blogs are the new playground for businesses and professionals like you!
Some have been able to make it a real asset by becoming influential players on the web and being “justified” by blogging.
Additionally, social media allows you to let your network know that you are a blogger. It is important not to separate these two means of communication. They are connected. You can send articles from your blog to your social networks so your community can follow your new tool.
Blogging exists, Twitter to make it known.
Keys to a successful blog:
Thanks to a ready-made platform like World Press (CMS), you can easily be successful in creating your own blog.
Let’s go back to the benefits of this communication tool:
- survival of information
- viral character
- interactivity with two-way communication
It is therefore a space for exchange, an infinite source of information and knowledge. With blogs, intelligence takes on a collective dimension. And being a blogger yourself, you will more easily contact influential bloggers in your area. It is always good to be in touch with them; Very impressive, they can be a lever to promote your product, your brand. Keep the collective dimension in mind: Build, share, comment, link to other blogs….
Finally, with new context for your name on the Internet, blogs allow you to improve your e-reputation. In order to differentiate yourself successfully, it is essential that your blog is distinctive and used as a communication tool for your image or your company’s reputation. This should become a reference workbook in your area of ​​expertise.
I think you are convinced of the usefulness of creating your own blog, but beware!
A blog takes time, it should be regularly updated with interesting content for your network. Convincing your new web audience is a daily task.
Many embark on adventure and give up. So it is up to you to think carefully about the return on investment before you start investing.
Even though blogs can be a source of positive impact for you on the web, the financial impact is very small. 74% of bloggers make less than 200 euros/month.
You have all the keys in your hand, now it’s up to you!