You run a company and you want to promote it more, so that customers visiting your website can benefit from audiovisual media. For this, choose the option of web television. Here are some keys that will guide you through the process to be followed to create your own commercial TV channel on the Internet.
1. Definition of Objectives
The creation of your TV project begins by following an initial idea. In order to have a guideline, it is important to set yourself clear and precise objectives. For example, you can define various points such as information to be transmitted, target audience, duration of broadcast, code of conduct to be followed, images to be broadcast, design (color, style), tone of voice to be used (serious, humorous…), the text presented or the means needed (website, camera, software, broadcast system). You can move forward by taking stock of the competition, determining whether you will use technical professionals, and working on SEO optimization. Of course, you’ll need to set a budget.
2. Steps to Create a Web TV Channel
When your project is clearly defined, text and audio-visual material is in place, you can do this by following a methodology.
a) website
The presentation of a corporate video complements its website. Don’t hesitate to seek the advice of a professional to ensure that your website content is consistent, engaging, and operational. They can also give you advice on how to smoothly integrate your videos to capture the attention of visitors.
b) Selection of audio-visual material
This step involves grouping, grouping, selecting, and creating the desired video montage for broadcast of all the lessons and videos collected earlier.
c) diffusion method
There are pre-built broadcast programs that allow you to broadcast your web presentation. If you want to broadcast your content yourself, tutorials will guide you through this step. For example, you can mention red5 or other programs.
d) video making
After editing the various video recordings, all that remains is to synchronize them, keeping only the catchy content. It is strongly recommended to present dynamic, short (2-3 minutes) content and offer the possibility to comment and share links.
e) Publication of online channel
After creating videos and testing the broadcast system, all you have to do is publish your audiovisual production on the Web TV channel you’ve defined.
f) Verification
This final step involves verifying that your web TV channel’s visualization is current and matches the image your company is broadcasting. It is wise to do this verification with several people so that any criticism is diversified. Necessary corrections will be made if required.
g) update
To guarantee optimal content in your company’s presentation via connected television, it seems important to make regular updates. The text, images, sound and overall content should be checked at least once a year. For example, you can add a new service you offer, a prominent image of the development, statistics…