The senior market, a market that has already been very popular for a decade, is increasingly being targeted by companies. The main areas where concepts are introduced are often health, real estate, leisure and personal services. But how is this market structured and how will it evolve?
Senior Market: A Growing Market
The senior market in France is not a typical market as it will concern over 20 million people in 2030 and over 2 billion people worldwide in 2050. This already represents €130 billion in France in 2020, a figure that should not experience a decline, quite the opposite. If this market attracts so many companies, it is mainly because the French population is living longer and life expectancy is steadily increasing and therefore it is a market that is slowly but surely growing. in a way. We often talk about the “silver economy” which is particularly active in certain sectors such as health, housing, leisure or even personal services.
This market is often divided into three groups of people who have different expectations based on age: 55-65, 65-75 and over 75. Many studies show that they are not looking for the same things and this is quite logical. The first tranche is usually made up of assets that are generally better than average. They are particularly sensitive to health and quality products. 65-75-year-olds are typically new retirees whose expectations often revolve around leisure activities, while those over 75 tend to spend more toward comfort, health, and personal support services.
Active Sectors of the Silver Economy
Seniors tend to be in good shape for a long time and they want to enjoy it and have a fulfilling life after retirement. At the same time, they do not hesitate to engage in sports activities and turn to new hobbies to visit sports halls, go sightseeing or optimize their free time as much as possible.
In addition, young seniors have become adept at communication tools that are almost no secret to them: mobile phones, tablets, the Internet … Many of them begin to learn languages ​​online in order to be able to travel in the best conditions. .
However, some constraints must be taken into account for optimizing technologies for health that sometimes fail. The latter influences and contributes to the development of certain areas as they meet needs, for example, security and autonomy: seniors thus buy connected objects to provide them with support that enables them to remotely assist, detectors, remote Allows for autonomous living with medics … With the possibility of staying at home rather than in a hospital, it is necessary to provide them with the appropriate equipment, which creates many opportunities.
Above all, they are particularly fond of personal services, domestic help, wellness, etc., not to mention transportation, which must be adapted to allow them to move around and go to the hospital.
Example of CBD: a product used exclusively by senior citizens
The current phenomenon, seniors are increasingly using CBD to relax. Often confused with cannabis, cannabidiol is not the same substance and is legal provided it has a concentration of less than 0.3% THC, provided it is packaged in liquid form. This is why we find this product most of the time in the form of CBD oil and e-liquids for electronic cigarettes. It should be noted that, in fact, consumers of the two substances are not the same because seniors are far less inclined to take the illicit version, often to avoid drug addiction or even wider ramifications. who may lose control. If it is also popular with seniors, it is thanks to its anxiolytic, anti-inflammatory, neuroprotective and analgesic properties. It must be recognized that the older we get, the greater the pain and they are numerous: arthritis, heartburn and the most diverse ailments that make daily life difficult and which force seniors to seek palliatives to lead a better life. to inspire. that meet medical standards. In other words, it reduces stress, relaxes, reduces pain and helps in better sleep but it can have psychoactive effects, sedation and drowsiness. More info on this CBD site.