Quality rather than quantity, but sometimes quantity seems to be a life-saver because it allows you to grow your business and be able to invest. In all areas, general opinion recommends favoring quality over quantity: whether it is in food, sports, social interactions, etc. But what about entrepreneurship? Pay attention to this dilemma.
In the case of an entrepreneur whose company is experiencing unprecedented boom since 3 months, it sometimes happens that his sales suddenly increase, and he signs all the contracts that come his way. Often the concern lies in the fact that our contractors want to respect them all… often to the detriment of quality. Because the company is not accustomed to this growth and any entrepreneur too, excited by the entry of large sums of money, may be tempted to diversify their activity to play on all tables. This reality is experienced by many entrepreneurs who often make the wrong choice in this matter.
Remember that whatever the activity, the priority should be given to quality rather than quantity. Most of the time, offering a product or service in quantity allows you to increase your margin and your profitability. But the quality/quantity ratio is beyond sales policy, and arises everywhere.
always want more
The policy of “always wanting more” is natural, and synonymous with ambition. No one says they prefer quantity over quality, but the frantic search for numbers has strong results. Betting only on volume, which is followed by many companies, is harmful, especially in the context of small structures. Volume often brings confusion and destabilizes the company. Be it its employees, its ways, or its culture. However, sometimes a certain amount of products need to be sold in order to make their products profitable. And in order to sell, promoting customers is not enough. To keep them, the quality of what is offered often matters in this case!
Products and Services
On the one hand, there’s international fast-food, which is inherent in most democracies, and the artsy crperie of a tiny Breton hamlet. Who makes the highest number? McDonald’s, of course. If we can easily discuss the quality offered by the American series, these two models have one thing in common: they don’t spill. On their menu, no more than a dozen similar products (or formulas) are offered, and those that have proven their worth. This is the same for your company, whether it provides a product or service. Key words: sorting! Prune the tree’s branches so that it grows back optimally the following spring. Concentrate your knowledge and your knowledge on a few flagship products, where you will be sure of the quality of the offering. After all, innovation is not to be ruled out! But it should serve the quality of service, not innovation itself, “to create something new”.
Recruitment
Mass recruitment, in the short term, often occurs during periods of unexpected growth. This is dangerous, as interviews are sometimes sloppy. “You have to recruit very quickly and quickly to follow orders”: The entrepreneur thinks it is wiser to increase his workforce than to recruit the right number. Mistake ! In addition to foolishly increasing your payroll, these newcomers can destabilize the foundation of the company. It is in these periods that it is necessary to hire rare pearls, who will quickly identify with the culture of the company, and quickly adapt to the situation.
This advice is even more valid in the case of SMEs and at launch.
For the first year, it is better to hire one that is “size”, versatile, and can support two or three caps; Only three employees have fully taken root in their fields. To put it more simply, any reliable and efficient person better than three mediocre employees. If you want extra help that isn’t very qualified, but which you’ll need to train, don’t hesitate to turn to an apprentice.
quantitative policy
A “quantitative” policy, which is objectively not a bad strategy, involves risks. This includes the desire to broaden one’s field of activity, and to undertake many different projects. but beware ! “Too many ideas kill the idea,” and business can get lost along the way. If your company is still a small structure, focus on one or two objectives, and put all your energy into them! This is the only way to win in the market.
And even when your business is more dominant, playing on all fronts is a strategy that rarely pays off. Don’t confuse “diversifying your activity” to offer an additional service/product, with selling your soul to the big “contract”! Your company’s DNA is the common thread that should accompany its growth. If, in the eyes of customers, your brand no longer reflects what it deserves, they will despise it.
Think about aiming for quantity, when you are sure to have and maintain quality, and when you will have the means for this growth (structure, cash flow, employees).