The domain name or Internet address becomes the first strategic consideration when building your site or your business. This choice is not trivial, as it will determine your success. The goal is that your site is well-referenced by search engines while naturally attracting customers. And the domain name is its first ambassador. Some advice.
Basics of building your own domain name
a internet address Composed of:
- a prefix “www” (World Wide Web)
- a domain name.
domain name self made
- of a string (continuation) of characters
- An extension (TLD – Top Level Domain).
Example
www.dynamique-mag.com
Former name
domain extension
Warning!
chosen domain name Must not infringe the rights of other individuals, companies or institutions, Don’t Choose a Name That’s Confusing
- A domain name has already been assigned,
- a person’s surname
- A brand name.
In most cases, if you add a keyword you can avoid confusion and you will avoid a lot of difficulties.
Most importantly, your domain name allows you to be recognized by Internet users. It’s your name!!!
1. Use Keywords to Stay in Good Position
One of the best solutions displayed by search engines is to give your site a domain name that represents a simple version of your business. If you work in the field of organic food, just use these two words, which will allow you to have a quickly recognizable domain name. This rule is valid for all regions: a furniture store whose domain name includes all of these words will also quickly find its place on the Internet.
This method allows Internet users who search using one or more matching keywords to find your business site in Google’s first results. But keep in mind that for search engines, keywords are not enough to be placed well in a list of responses. You also need to think about creating an ergonomic site with a responsive and attractive design to persuade Internet users to visit you, and actually make the search engines aware of the quality of your location so that they can rank it at the top. Can keep ,
2. Make Your Address an Essential Brand
In order to remain in the memory of customers, it is sometimes more prudent to build a brand, as it refers to a precise and recognizable image. More suggestive than a keyword, giving your site a unique name will make it stand out. Initial SEO will require more work, especially in content, images or links so that you can manage to drive some traffic. But as soon as you find your location, your site’s popularity will increase and search engines should consider it better by placing it among the best answers to Internet users’ questions. Never forget that quality content will be the best way to improve your SEO and get attention by search engines.
Being the site of choice that everyone visits depends on the domain name you have chosen. If you choose this by highlighting your expertise in one area of ​​activity, it will allow you to retain your clients and show a real corporate culture. By reserving a basic domain name that exactly matches your field of activity and the image you want to convey to the company, it encourages Internet users to consider your company’s site essential and visit it almost effortlessly. should do.
3. Think About Your Domain Name From an International Perspective
It’s also important to ask yourself international questions when you reserve your domain name and its extension. Choice is important. An address of type “Yourdomain.com” will represent an international version of your site while an address “Yourdomain.de” will correspond to the German version and “Yourdomain.fr” to the French version.
For a small business, the first version will have the advantage of basing the business’s credibility and natural context on a URL address (.com). The effect will only be greater. On the other hand, if the company opts for a localized version (.fr, .de or any other international extension, depending on the countries where the company is established), the company will have to build a reputation for each site. But even if the company does not want to grow internationally, no one can know the opportunities that will develop in the medium term. One reason why choosing .com remains a choice is because this extension will allow you to reach your customers both locally and internationally.
For further
- Importance of choosing the right keywords
- How to optimize your presence in search engines
- Reference (SEO) within reach of everyone!
- Set realistic goals for your SEO