Learning how to market a product can help you increase your online store sales quickly.
When you start to master selling a product on the web, you stand a chance for your business to succeed. This requires understanding your target audience and marketing your product to them.
In this article, you will find 5 effective marketing tips to promote your business online.
1. Know Your Target Audience
It goes without saying that you need to know your audience before you can sell your product to them. Before launching your online store or new product, study the market and competition. This research will identify not only potential audiences, but other sellers of similar products, how they market them, and whether the market is saturated.
Once you know the audience you want to target, you can plan how to market your product.
Look at the behavior of your target, i.e. the websites they spend time on. Learn about their social platforms, how and why they use these social media. Finally, think about how to differentiate yourself from your competition. It can use a less formal tone on your website, creating a “mascot” that your visitors will love…
Read also: 8 mistakes not to make during market research
2. Find Influential People
Influencer marketing can increase your online sales when you don’t have a large audience.
It can be difficult for a newcomer to find the right influencers to partner with. Have you set your goal? You should have no trouble finding out which influencers your target is following.
Once your list of influencers is established, you will need to do a little analysis of each of them. Have comments about the influencer or the product? Is the position too committed? Does the same brand regularly promote their product to this influencer? If so, it’s probably because it’s been able to convert its audience.
Some influential brands charge (expensive), but few generate sales. Try to find an influencer who has at least 100,000 fans: a conversion rate below this won’t do a good job unless it’s an ultra-niche market.
Read also: 7 Tips for Finding Influencers for Your Brand
3. Monetize Your Competitions
Competitions are usually overlooked as a source of income for your website. Whether you are a blogger or run an online store, contests can be a great way to increase your income per user. However, you need to know which platform you are going to use.
For example, Facebook doesn’t allow you to capture participants’ emails. However, by asking participants to leave their address, you can continue to increase the chances of the people on your mailing list who signed up in the hope that they will win.
Not winning can be frustrating – luckily there is an easy solution. When you email people who haven’t won a prize, tell them they won a consolation prize. This consolation prize can be a gift card of a few euros, subject to a minimum purchase. So everyone wins: those who thought they didn’t win anything, and the extra sales you make.
4. Reuse Customer-Generated Materials
As your brand grows in popularity, your customers will start sharing photos of your products. Add photos of your customers to your website or repost and tag them on your social media. When a new customer visits your website, if they see a photo of the customer who shared it, they’ll be more likely to buy: Other people have bought from your store and liked the product so much that they’re more likely to buy it. to share photos.
Some customers may even leave reviews with photos, which you can use on your social networks as well. This allows you to present your product from different angles and with different photographs without investing in additional product photography.
WARNING: If you decide to publish their photos on social media, don’t forget to ask their permission and give them credit.
5. Guest Blogging
You can promote your business by writing content for other blogs. You will take care to place a link to your website or product in the article or in your author bio. By blogging as a guest, you share your expertise with other people, which strengthens your position as an expert.
The key to monetizing your guest post traffic is to have a remarketing system. So if someone comes to your website and doesn’t make a purchase right away, you can continue to target them.
Be sure to choose sites that are relevant and complementary to you. By “relevant”, think of a site specific in your area, but without an online store. A supplement site would be a site with a similar audience, but selling different products, such as a sunglasses store, in partnership with a sunscreen brand. Guest blogging is one of the ways you can build relationships that can help you in the long run.
If you don’t have enough internal resources to do all of these tasks, call in experts in community management, marketing, and writing by posting an ad on Codeur.com.
5 fundamentals for selling more
Do you have an online store and want to promote your business?
While there are many strategies that e-merchants can use to grow and increase their sales, it is sometimes necessary to focus on a few basics.
Here are 5 essential principles for winning new customers and promoting your e-commerce site.
1. Principle of Urgency
The principle of urgency is widely used, because It encourages impulse buying, The latter encourages consumers to buy the product without thinking too much.
This key element of e-commerce is particularly found in the health, wellness and food sectors. The message often encourages potential customers to take care of themselves quickly: protect themselves from germs before winter, prepare to wear a bikini, and more.
The principle of urgency is also used during momentary promotions and flash sales. We then focus on the rarity of the event and the need to buy quickly to take advantage of current offers and advantageous rates. Very often, the urgency is characterized by a countdown in red letters that “hurry” the consumer.
Read also: 5 cost reduction strategies to boost your sales
2. Reduction Principle
to sell, reduction principle is also recommended. It can take different formats. For example, one may choose to reduce supply and create a shortage (technology proven by Apple).
We may offer a limited series, a special edition or even a numbered collection. The goal is for the buyer to make a decision quickly and for that to think about a deal!
black Friday Perfectly illustrates the principle of rarity. After Thanksgiving, there is a day devoted to very important and limited sales that mark the start of year-end shopping.
3. Principle of Uniqueness
principle of uniqueness Makes selling possible but also enhances customer relationship. With this sales technique, you can offer a product or offer to certain customers to thank them for their loyalty.
It is also possible to create tailor-made offers so that customers who have certain products can benefit from related elements or related services. For example, you can create a special game on Video Games for all customers who bought a game console from you!
4. Principle of Reciprocity
Often used to introduce a product, The principle of reciprocity depends on the generosity of consumers,
The objective here is to sell by offering a product or a sample initially. Then the consumer will have a good chance to buy from you.
The principle of reciprocity is very much applicable at the time of festivals or seasonal events. For example, we can send chocolate samples before Christmas and rely on our customers to offer the same chocolates during the holidays.
5. Principle of Commitment
commitment principle Also puts the customer at the center of concerns.
You can choose to guarantee all of its products for 2 years instead of one year, or even guarantee an exchange or return of goods. The prices of services may also be limited.
Here, the goal is to provide consumers with a benefit to guarantee their loyalty.
our tip
It is possible to apply one or more principles to oversell, but keep in mind that the objective is to sell and therefore optimize your turnover. You have to choose a method optimized for your activity and your audience.
Need help growing your online store? Find a Freelance E-commerce Service Provider at Codeur.com.